SM Cinema, Now Using "bCODE" For Online Movie Purchase

SM Cinema, the largest local chain of movie theatres today announced the launch of its new website that will bring, online reservation and ticket purchasing to a revolutionary way of providing added convenience to its customers, across all of its cinemas nationwide.

The announcement comes just before the opening of the final Harry Potter movie.

With its new website, SM Cinema is the first to introduce mobile ticketing compatible to mobile phones from any manufacturer, Filipinos will be able to purchase tickets from the website and redeem the tickets at the cinemas using a mobile phone. This is made possible by using a simple text message which contains a code called "bCODE".

Unlike other payment and ticketing services that require picture messages (such as a 2D barcode), data plans, special chipsets (like NFC), or mobile-app downloads with expensive smartphone devices, the bCODE-powered service is compatible with all mobile phones and consumer demographics.

Through this partnership with SM Cinema, bCODE will provide a network of its innovative, interactive 3G-enabled scanning terminals across all SM Cinemas in the Philippines. The first phase will feature both mobile-payment on the website and mobile-ticketing services in the cinemas.

bCODE’s unique, globally patented technology uses point-of-sale scanning terminals to securely read and authenticate plain-text, SMS-based encrypted codes from the display screens of mobile handsets. This allows consumers to access a variety of loyalty, ticketing, and payment services from existing platforms.

Mobile commerce via plain-text SMS means that anyone with a mobile device can instantly benefit. BCODE’s technology is compatible with more than 2,000 mobile-phone models and more than 4 billion existing devices globally.

Leading IT-services provider e-Commerce Asia Ltd. (ECOM) with offices in Shanghai, Hong Kong and the Philippines will integrate, implement, and support this redemption network, which will provide SM Cinemas with advanced mobile-commerce services such as payment, ticketing and loyalty marketing.

According to Michael Mak, founder and CEO of San Francisco-based bCODE: “The competitive landscape has permanently changed, and merchants earning the most customer loyalty will, in turn, become the most profitable. That’s why we designed.

SM Cinema's Official Website

About ECOM

ECOM provides electronic commerce products and services for businesses to initiate, integrate and innovate efficient consumer systems both locally and globally between trade partners and consumers. ECOM's offices are in Shanghai, Hong Kong and the Philippines. ECOM is the exclusive local partner of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 1998, ECOM serves more than 2,000 corporations in the local and global retail industry alone with its e-Commerce platform and services. For more information, visit

About bCODE

bCODE provides the world’s most reliable mobile phone scanning technology for mobile loyalty, ticketing, and payment. bCODE, is headquartered in San Francisco, CA, with offices in Sydney, Singapore and Dubai. bCODE Inc. is the provider of the bCODE service, a mobile-commerce service based on a patented encrypted plain-text SMS message, ubiquitous on billions of devices. Founded in 2004, customers include Sprint Nextel, Vodafone, Globe, QTel, Virgin Mobile, Screenvision, IKEA, Harrah’s, Ford, MasterCard, Adidas, Carl’s Jr, CeBIT, Singapore Airshow, Golden Village Cinemas, Commonwealth Games, as well as developer partners across 35 nations. For more information, visit

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.


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