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The Filipino dream is to be able to provide for the family a comfortably better life. This includes being able to put a roof over their heads, quality education for the kids and all the good things that life has to offer, including travels. While 2020 temporarily put a pause on everyone’s dreams and plans, the rollout of vaccines has given many people hope that this year, 2021, will be the year to reclaim, build back and expand one’s horizons.

For a lot of Filipinos, this also means going back to the road whether to have a socially distant and safe visit to loved ones they haven’t seen in a while or a trip to unwind and relax. In fact, six out of ten Filipinos list down safe, family-friendly vacations as a top priority for this year. Traveling with the family certainly offers a lot of benefits from forming stronger family ties to creating new memories together.

What better way to pursue a better quality of life than with a partner like leading mobility company Toyota Motor Philippines? With the new Toyota Innova, Filipino families can look forward to a ride that balances ultimate comfort and sophistication, definitely worth spending for. After all, Filipino providers want nothing but the best for their loved ones.

Comfort and safety first

The New Toyota Innova gives the family the ample space for everyone to bond comfortably. “Tightly knit family” is no longer just a word that happens at home but on the road as well – memories – quality time is shared, new memories are created, and new stories are abound. The new Toyota Innova’s interior upgrades take young children into consideration, giving them their dedicated second row captain seats (available in V Grade units) and a cup holder on the foldable seatback table to hold snacks and drinks in place. It can accommodate seven to eight passengers (depends on the variant), so the entire family enjoys the trip, regardless where they are seated.

The New Toyota Innova has ample space and new features that meet the needs of the entire family.

The same desire to prioritize safety guided Toyota to build the new Innova. With a strong engine under its hood and built-in safety features, the vehicle gives both driver and passengers peace of mind while on the road. The seven SRS airbags (available in V Grade units) in the Innova ensure everyone in the vehicle is protected from harm. The anti-lock brake system (ABS), vehicle stability control (VSC), and hill-start assist control (HAC) allow for seamless and secure driving, be it on the expressway or the countryside. The reverse camera and clearance and back sonar features (available in V and G Grade units) guide the driver during parking and provide audible warning against road obstacles, respectively.

Style and safety neither need to be compromised for the other. The all-new Toyota Innova lets users have the freedom to move in style while being practical and safe. Its enhanced exterior design with the headlamps and front fog lamps in LED lights depicts versatility (available in V Grade units) . The interior creates a whole new luxurious experience courtesy of its ambient lighting (available in V and G Grade units), an upper glove box with cooling to keep beverages cool even on the go and a large luggage space to keep travel essentials.

What’s a road trip without the best playlist, right? Thankfully, the Toyota Innova got that covered with an audio system that’s compatible with Apple CarPlay and Android Auto. Sing along with mama’s favorite classic 80s songs or ate’s pop hits for that instant car-aoke. The Toyota Innova makes every parent’s dream come true – a convenient and luxurious travel with the kids.

“Toyota Motor Philippines is committed to providing Filipino customers vehicles that are designed with their needs in mind. For Filipino families, the Toyota Innova makes the perfect choice. It’s designed and built to have space, comfort and safety, all things that parents would want for their family car. This is the perfect travel partner to help families strengthen their bond and connection in meaningful ways,” shares TMP Vice President for Marketing Services Elijah Marcial.

Families can take advantage of the following promos and perks this month:

All-in Low Cash-out of PHP 192,750 for the 2.8 E Diesel MT variant
Pay only PHP 12,372 per month for the 2.8 J Diesel MT variant.
Save up to PHP 40,000 for outright cash transactions for select models.

Filipino craftsmanship with Japanese technology

Designed for families, the new Toyota Innova is powered by Japanese technology complemented with the best Filipino craftsmanship -- a collaboration that ensures users get a mobility companion that is powerful and practical.

Toyota’s commitment to the Philippines has grown through the years. With more than 55,000 Filipinos employed in the 70 dealership networks across the country to the production operations, TMP is one with the country in working for a better life for all Filipinos. Toyota continuously strives to provide livelihood to the community by supporting its supply chain and eagerly promotes local production. With every Toyota vehicle built by Filipinos, owned by Filipinos and loved by Filipinos, Toyota builds not only ever-better cars but also an ever-better tomorrow for the entire nation.

This Spring 2021, GUESS is collaborating with FriendsWithYou on an expansive collection of colorful silhouettes and fabrications. The capsule launched last May 26, 2021 at select GUESS retail stores and online at guess.com.ph GUESS has teamed up with global music superstar, J Balvin, to star in the GUESS x FriendsWithYou campaign.

FriendsWithYou is the fine art collective of Samuel Borkson and Arturo Sandoval III, in partnership since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Influenced by the simple perspective that happiness is found in everyday life, FriendsWithYou’s work is designed to be accessible to all. During the last eighteen years, FriendsWithYou has gained international recognition as a pioneer in the field of experiential art, actively working to spread the message of connectivity around the world, with a simple mission to become Friends-With-You.

“GUESS has joined forces with FriendsWithYou to spark a movement — an opportunity to shape our world to be a happy place, a place where everything is Friends-With-You,” says FriendsWithYou founders, Samuel Borkson and Arturo Sandoval III. “We believe that together we can create a peaceful and joyful world by celebrating our diversities and commonalities.”

GUESS admires the FriendsWithYou message of spreading positivity and happiness through its artwork and shares a like-minded approach by creative exploration through color and having fun with collections. FriendWithYou’s anime aesthetic from the lens of a high-end artist puts a unique twist on this capsule collection.

“At GUESS, we’re always looking to inspire our customers,” says Brand Partnerships Director, Nicolai Marciano. “We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.”

The capsule features an assortment of statement pieces for men and women, crafted with cool embellishments including embroidery and logos in vibrant colors. Cloud graphics are splashed throughout the collection and are a nod to light and serenity. The collection has a big emphasis on diversifying techniques and was designed to provide each piece a unique feel.

The women’s assortment features a selection of tees, a polo shirt and short sets with a textured terry cloth and cloud print as well as cropped hooded sweatshirts, puffer jackets with cloud hoods, tracksuits and a matching denim set. The color palette consists of rainbow colors in the form of red, orange, yellow, green and blue. The men’s collection mirrors the women’s bright color palette and features shirts, logo tees, hoodies and a matching denim set. Accessories including watches and backpacks are also part of the collection. The brand is excited to announce that it will also offer this limited-edition capsule collection to kids.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About FriendsWithYou

FriendsWithYou is the art collaboration of Samuel Borkson and Arturo Sandoval III, created with the intention to bring more joy, kindness, and love to the world. The collaboration is a vehicle for the exploration of emotional healing through culture creation and art making. Each work is created with the intention of transcendence, and nurturing care for the viewer or participant. FriendsWithYou’s meaning is in its name, in that everything in the universe can and wants to be friends with you, an aide in the promotion of love, harmony & peace in our lives. Our goal is to connect and heal as much as possible through our work, to grow the love and joy in each person, creating an exponential aggregate of sharing, healing, and compassion for each other and our living planet.

Junior Chamber International (JCI) Philippines, the first nationally organized leadership development organization established in Asia, officially launches its #AmbagKo. Rehistro. Boto. initiative.

The campaign, which primarily targets millennials and Gen Zs, aims to encourage eligible voters to register and vote in the upcoming 2022 national elections. This voters’ education campaign seeks to address the low registration and voter turnout in past elections by educating Filipinos on the importance of registering and voting.

With Filipinos 18 to 35 years old numbering 40 million or 37 percent of the entire electorate eligible to vote in 2022 according to the Philippine Statistics Authority (PSA) and Commission on Elections (COMELEC)[1], millennial and Gen Z Filipinos play a key role in shaping the future of the Philippines. The latest COMELEC data show there are 3.48 million voter registration applications filed between January 2020 and May 15, 2021. Of these, 1.5 million are new registrants[2], still short of the 4 million target by COMELEC.

The #AmbagKo. Rehistro. Boto. hopes to boost these numbers and encourage eligible voters, in particular millennial and Gen Z Filipinos, to step out, register and vote through fun and informative content and activities, including an exciting gamification system. Riding on the popularity of the term ambag, the #AmbagKo. Rehistro. Boto. campaign sends the message that registering and voting can be the youth’s ambag or contribution to nation-building and a better future for the Philippines. The campaign is also in line with JCI’s 2021 theme of More For Others, a reminder that we can be more while doing little things to create a lasting impact for our country.

“We believe in the strong potential of the Filipino youth in charting a new path for the country by choosing our next set of leaders. As an organization with young members ourselves, we at JCI want to use our platforms to encourage fellow Filipinos to register and vote. We hope that through this campaign, we can raise awareness and fuel the nationalistic spirit of the Filipinos as the elections draw nearer,” shared JCI National President Jude Acidre.

The campaign will run in two phases – Rehistro, from June 2021 to October 2021, and Boto, from November 2021 to April 2022. It will combine influencer engagement and digital and social media to reach more Filipinos, even onboarding Munimuni, a local indie band known for their makata pop, to write and perform the campaign’s theme song Ambag Ko, which perfectly articulates the campaign’s key objective of encouraging everyone to vote for change.

“While the campaign will mostly be done online, we at JCI will do our best to reach the Filipino youth and every eligible voter wherever they are. We are mobilizing more than 200 JCI chapters nationwide to reach more areas and more voters,” Acidre adds.

With many areas in the country still under varying quarantine levels, the campaign will provide Filipinos with engaging and informative content on the steps they need to take in order to make their ambag amid the pandemic.

Voter registration for the May 2022 elections started on September 1, 2020 and will run until September 30, 2021. Eligible voters may register from Tuesday to Saturdays, 8AM to 3PM in COMELEC offices. The public are encouraged to accomplish their application form and set an appointment online through the COMELEC website.

Get ready for a night of soaring anthems and classic sing-alongs as kumu live and GNN hold a virtual concert featuring some of the finest Filipino singer-songwriters of all time.

Dubbed ALPAS, the digital show not only aims to bring live performances for the streaming public, but also promises music fans to experience a semblance of ‘concert’ normalcy in an intimate, stripped-down setting.

Renowned alternative/pop-rock/folk icons Aia de Leon, Barbie Almalbis, Kitchie Nadal, Ebe Dancel, Johnoy Danao and Bullet Dumas mark their first time to co-headline a show together, performing as both solo artists and collaborators. The six music acts are also set to perform as a group in a special medley number arranged and produced by award-winning musical director, Ronaldo Tomas.

With new security and health protocols in place, the virtual showcase will be shot at the outdoor area of Conspiracy Garden Café, an iconic music venue that is home to several music greats and independent bands, and in Madrid, Spain where Kitchie Nadal is currently based.

As expected, Nadal is excited to be part of this once-in-a-lifetime collaboration, and has all the great words to say about the upcoming online show. “I’m excited to work with the artists that I admire in the music industry. It’s an opportunity that I wouldn’t want to miss.” Barbie Almalbis explains that this is as close to playing for a live audience, and that performing in Conspiracy again makes her feel nostalgic. “I’m more than happy to share the stage with the artists that I look up to, and hopefully, the energy and enthusiasm would resonate with the music fans once they see it on the virtual screen. It’s something that we’ve worked hard for.”

Aia, Barbie and Kitchie (ABK) have staged a sold-out, collaborative concerts at the Music Museum in 2016 and 2017, and held a benefit online show in 2020 to raise funds for the employees of indie music venues in Metro Manila. Ebe, Johnoy, and Bullet (3D) on the other hand, have performed as 3D, and went on to headline three, sold-out concerts: twice at the Music Museum in 2015 and 2016, and at the Kia Theatre in 2018. These concerts were organized and produced by GNN.

Bullet Dumas admits that he missed performing, and that ALPAS came at the right time when everyone needs a source of entertainment to keep them going while public life is on lockdown. “I haven't performed in an actual show since early pandemic,” the young music virtuoso shares in a statement. “People in the live events industry are barely surviving, so this opportunity from KUMU and GNN means a lot to me. And I know how a simple show can move people especially in this crazy era of our lives.”

Johnoy Danao admits that this is the very first time since 2020 that 3D will be reunited together, and he wouldn’t want to miss it for the world. He’s also looking forward to working with Aia, Barbie and Kitchie on this special project. “It’ll be the first time that all of us are performing together, so I think that’s something to look forward to.”

When asked about what makes ALPAS worth watching despite the lack of an actual “live” audience, Aia De Leon takes pride in what the virtual concert stands for especially in the time of pandemic. “ALPAS is your connection to something real. When the songs hit home, this is your connection to the memory as well as the future promise of the live gig experience.”

Ebe Dancel echoes Aia’s sentiments, stressing the importance of music in forging a sense of community amidst the most challenging of times. “People, in my opinion, will always need music. As much as we miss the live audience, this will have to do for now. Someday, somehow, we will all see each other again.”

ALPAS: A Digital Concert is set to premiere on June 5, 2021 from 6pm onwards. Tickets to ALPAS are now available for purchase via kumu, with a price of P499 for general admission. For details on how to buy tickets, go to this site: www.kumu.live

Technical Education and Skills Development Authority (TESDA) and Nestlé Philippines today announced their partnership to upskill workers and trainers in the agriculture sector through the TESDA registered Coffee Production Level II Program and Scholarship. This progressive Robusta coffee production training program provides enterprise-based competency training in coffee farming to aspiring agripreneurs, particularly smallholder farmers and indigenous peoples.

“With this program, we will enable the farmers and our IP coffee growers to produce quality beans that are at par with the standards of Nestle Philippines. We will also be able to help them increase their yields and help them pursue a more sustainable livelihood. This partnership will scale the impact of the work we do in TESDA for the farmers and IPs. We also commit our pool of highly-skilled trainors and TESDA facilities as additional learning sites to ensure that we can accommodate as many farmer-beneficiaries as possible,” said the TESDA chief Secretary Isidro Lapeña.

Through this program, TESDA will train trainers for effective conduct of the curriculum; and provide a scholarship fund under TESDA’s Program on Accelerating Farm School Establishment (PAFSE) so that eligible farmers can enhance their knowledge and skills in planting, maintaining and harvesting coffee. Moreover, enrollees will learn to adopt an entrepreneurial approach in managing small farm operations of one to 10 hectares, and gain the skills to effectively market their coffee beans to buyers such as Nestlé.

“We remain steadfast in our commitment to help uplift the lives of Robusta coffee farmers by improving their coffee yields and incomes. Since 1962, Nestlé Philippines has been working alongside farmers to develop the coffee growing industry through a value-chain approach that emphasizes the value of multisectoral collaborations,” said Kais Marzouki, Chairman and CEO of Nestlé Philippines. “Our partnership with TESDA aims to upskill more farmers through meaningful interventions that enable sustainable and profitable coffee production,” he added.

For its pilot phase, the Coffee Production Level II program will be initially offered to farmers located in Bukidnon and Sultan Kudarat where 80 percent of the country’s coffee is grown. TESDA granted a Technical Vocational Education and Training (TVET) Certificate to Nestlé’s Bukidnon Integrated Coffee Center (BICC) to serve as the hub for all coffee production training to be conducted for farmer beneficiaries sponsored by TESDA scholarships. Located in Malaybalay, Bukidnon, the BICC was established in cooperation with the Department of Agriculture (DA) under the National Convergence Initiative and was approved by the Agricultural Training Institute (DA-ATI) as a Learning Site for Coffee Production.

For many years, coffee production in the Philippines has been on the decline, with locally-grown coffee meeting only 19 percent of demand in 2019. Coffee production showed signs of recovery earlier this year, after it posted double-digit growth in Q1. The Coffee Production Level II program, as well as TESDA’s scholarship fund and support aims to accelerate this momentum and foster inclusive growth, particularly among Robusta coffee producers.

TESDA and Nestlé hope to nurture the next generation of coffee farmers in an effort to ensure food sufficiency in coffee. Currently, the average age of Filipino coffee farmers is 57 years old, so the agriculture sector needs to attract a new generation of farmers who can capitalize on the growing demand for coffee and successfully grow profitable coffee farming ventures.

The curriculum of the 176-hour certification program is based on proven competency standards developed by Nestlé with the assistance from TESDA. Course content was derived from Nestlé’s Better Farming Practices for Robusta production, along with modules from the Farmer Business School for Coffee jointly developed by Nestlé and GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) for Project Coffee+, an agripreneurship initiative of the NESCAFÉ Plan.

Key elements of the curriculum will focus on teaching farmers modern farming practices that follow sustainability standards and optimize resources to enhance productivity. The program will also provide training in financial and marketing skills to help farmers ensure the profitability of their farms. At the end of the course, smallholder farmers are expected to have the tools and skills to establish better-integrated and sustainable coffee-based farming systems.

Through this joint program, TESDA and Nestlé aim to help spur inclusive growth in the coffee sector and transform coffee farming into a high-yield, high-income industry in the future.

About TESDA

The Technical Education and Skills Development Authority is the government agency mandated to provide relevant, accessible, high-quality and efficient technical education and skills development in support of the development of in support of the development of high-quality Filipino workforce.

About Nestlé Philippines

Over a hundred years after it first started operations in the country, Nestlé Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing high quality food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is among the country’s Top 10 Corporations.

Driven by its purpose of enhancing quality of life and contributing to a healthier future, Nestlé today produces and markets products under some of the country’s trusted brands such as NESCAFÉ, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLÉ and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.

After making his late-night TV debut on The Tonight Show Starring Jimmy Fallon and The Ellen DeGeneres Show, The Kid LAROI. has tapped the multi-platinum recording artist, songwriter and trailblazer Miley Cyrus on the remix of his smash single, “Without You.”

The star-studded release also comes with an accompanying music video that features the Wrecking Ball hitmaker getting cozy with The Kid LAROI. in various locations: on the hood of a car, beside a fireplace, and on a giant mushroom. The wistful MV is also directed by Miley Cyrus, who lends her bluesy vocals to the inescapable viral tune.

According to Variety, the two artists met through guitarist and “Without You” co-writer and producer Omer Fedi, who made it possible for Cyrus to hop on the remix of The Kid LAROI.’s chart-topping track. Both collaborators are also scheduled to appear and perform the track at Saturday Night Live on May 8th.

Ahead of the new duet, “Without You” maintains its top 10 position in the US pop radio and top 5 in alternative radio, and with Cyrus giving the song a boost, it’s more likely to crack the upper bracket of both charts.

The song is part of The Kid LAROI.’s recently released mixtape, F*CK LOVE, which music publication NME praised for its versatile artistry and exploration on “adolescent views on love, loss, and heartbreak with a penchant to let things get a bit gnarly here and there.”

The record debuted last year at No. 1 on the Australian ARIA Charts, and peaked inside the top 3 of major music markets such as New Zealand, Canada, and US.

About The Kid LAROI

At only 17 years old, The Kid LAROI. made waves with his first major label mixtape F*CK LOVE. Managed by Grade A, home of Juice WRLD and other notable artists - The Kid LAROI continues to show incredible promise and vocal ability as he leads the artists to watch conversation with his critically acclaimed repack of F*CK LOVE (SAVAGE). After receiving many notable nods and co-signs from his peers, LAROI. is well on his way to becoming a household name. 

Watch the music video of The Kid LAROI. and Miley Cyrus’ “Without You”—released under Columbia Records/Sony Music.

This Spring 2021, GUESS continues to grow its Smart GUESS collection, an assortment of men’s and women’s apparel made with environmentally conscious materials. Representing approximately 25% of the brand’s overall seasonal selection, this collection keeps GUESS on track to meet its 2021 sustainability goal to offer 25% of its assortment as Smart GUESS.

The Smart GUESS collection includes a wide assortment of styles, including a variety of tops, shorts, shorts, sweatshirts, made with LENZING™ ECOVEROTM Viscose materials. LENZING™ ECOVERO™ Viscose is made from certified, sustainably managed forests providing traceability and transparency through fiber identification.

Since fiber and fabric production accounts for over half of fashion’s impact, GUESS has used this as a starting point to improve its environmental impact by rapidly transforming its materials selection to include more sustainable alternatives. In addition to the use of LENZING™ ECOVERO™ Viscose, other materials used in the collection include organic cotton, which is grown with less chemicals and pesticides, as well as recycled polyester, which helps reduce waste by transforming recycled water bottles into performance fabrics. TENCELTM Lyocell and Modal fiber is also used, produced with environmentally responsible production processes and derived from sustainably managed forests that are FSC and PEFC Certified.

The Smart GUESS collection also includes a wide assortment of trend-focused styles for women, including a neutral linen blazer, recycled polyester blouses and dresses, as well as a variety of TENCELTM Lyocell denim styles. The men’s collection includes a variety of LENZING™ ECOVEROTM Viscose in the form of short-sleeve button down tops, organic cotton graphic tees and hooded sweatshirts, as well as TENCELTM Lyocell denim fits.

GUESS is currently driving towards its ambitious sustainability vision for 2030 which includes Science Based Targets for Greenhouse gas emissions, removing virgin synthetics from its products and packaging, and circular products and business models. To learn more about GUESS sustainability or to shop the Smart GUESS collection, visit https://www.guess.com.ph/catalog/browse/collections/all-collections/guess-eco.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About GUESS Sustainability

In 2019, GUESS published its third sustainability report and updated sustainability plan. As part of that plan, the company made commitments to be good water stewards and responsibly source materials. The company is actively pursuing company-wide goals for eco materials sourcing and water saving technology adoption in denim, which is further detailed in its sustainability report, publicly available online. The GUESS Sustainability program is global, with the first eco collection launched in 2016.

For more information on GUESS Sustainability, visit guess.com/sustainability.

About TENCEL™

TENCEL™ is the textile premium brand under the Lenzing Group covering textile specialty product offerings derived from renewable wood sources, defining a new evolutionary step on sustainability and natural comfort. TENCEL™ branded fibers can offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, color retention and biodegradability. TENCEL™ fibers are found in the collections of many leading designers and renowned retailers.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications.

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

NSD fans rejoice! PBA fan favorite, Ginebra recently unveils new design for its 2021 jersey & cap collection promotion. Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

PAYING IT FORWARD

The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

“Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

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