With the emergence of new digital platforms, various personalities and notable brands have found their way in utilizing these channels to better connect and engage with customers. Now, they are leveling up the game in providing consumers a new creative experience and setting the latest market trends.

The Philippine Junior Marketing Association, in collaboration with one of the leading integrated communications agencies in the country, Havas Media Ortega, proudly presents to you:

MADWORLD: Unlocking the New Consumer Experience, happening on May 15 - 16, 2021, from 12:00NN to 6:00 PM via online events platform Balloon.

Get ready to take part in this digital transformation by seizing new online possibilities and discover how you can use it to your advantage!

For inquiries, please contact Alyssa Cacas at (+63) 926 038 5917 or email her at pjma.accacas@gmail.com.

#MADWORLD2021

After making his late-night TV debut on The Tonight Show Starring Jimmy Fallon and The Ellen DeGeneres Show, The Kid LAROI. has tapped the multi-platinum recording artist, songwriter and trailblazer Miley Cyrus on the remix of his smash single, “Without You.”

The star-studded release also comes with an accompanying music video that features the Wrecking Ball hitmaker getting cozy with The Kid LAROI. in various locations: on the hood of a car, beside a fireplace, and on a giant mushroom. The wistful MV is also directed by Miley Cyrus, who lends her bluesy vocals to the inescapable viral tune.

According to Variety, the two artists met through guitarist and “Without You” co-writer and producer Omer Fedi, who made it possible for Cyrus to hop on the remix of The Kid LAROI.’s chart-topping track. Both collaborators are also scheduled to appear and perform the track at Saturday Night Live on May 8th.

Ahead of the new duet, “Without You” maintains its top 10 position in the US pop radio and top 5 in alternative radio, and with Cyrus giving the song a boost, it’s more likely to crack the upper bracket of both charts.

The song is part of The Kid LAROI.’s recently released mixtape, F*CK LOVE, which music publication NME praised for its versatile artistry and exploration on “adolescent views on love, loss, and heartbreak with a penchant to let things get a bit gnarly here and there.” 

The record debuted last year at No. 1 on the Australian ARIA Charts, and peaked inside the top 3 of major music markets such as New Zealand, Canada, and US.

About The Kid LAROI

At only 17 years old, The Kid LAROI. made waves with his first major label mixtape F*CK LOVE. Managed by Grade A, home of Juice WRLD and other notable artists - The Kid LAROI continues to show incredible promise and vocal ability as he leads the artists to watch conversation with his critically acclaimed repack of F*CK LOVE (SAVAGE). After receiving many notable nods and co-signs from his peers, LAROI. is well on his way to becoming a household name. 

Watch the music video of The Kid LAROI. and Miley Cyrus’ “Without You”—released under Columbia Records/Sony Music.

This Spring 2021, GUESS continues to grow its Smart GUESS collection, an assortment of men’s and women’s apparel made with environmentally conscious materials.  Representing approximately 25% of the brand’s overall seasonal selection, this collection keeps GUESS on track to meet its 2021 sustainability goal to offer 25% of its assortment as Smart GUESS. 

The Smart GUESS collection includes a wide assortment of styles, including a variety of tops, shorts, shorts, sweatshirts, made with LENZING™ ECOVEROTM Viscose materials. LENZING™ ECOVERO™ Viscose is made from certified, sustainably managed forests providing traceability and transparency through fiber identification.  

Since fiber and fabric production accounts for over half of fashion’s impact, GUESS has used this as a starting point to improve its environmental impact by rapidly transforming its materials selection to include more sustainable alternatives. In addition to the use of LENZING™ ECOVERO™ Viscose, other materials used in the collection include organic cotton, which is grown with less chemicals and pesticides, as well as recycled polyester, which helps reduce waste by transforming recycled water bottles into performance fabrics. TENCELTM Lyocell and Modal fiber is also used, produced with environmentally responsible production processes and derived from sustainably managed forests that are FSC and PEFC Certified. 

The Smart GUESS collection also includes a wide assortment of trend-focused styles for women, including a neutral linen blazer, recycled polyester blouses and dresses, as well as a variety of TENCELTM Lyocell denim styles.  The men’s collection includes a variety of LENZING™ ECOVEROTM Viscose in the form of short-sleeve button down tops, organic cotton graphic tees and hooded sweatshirts, as well as TENCELTM Lyocell denim fits. 

GUESS is currently driving towards its ambitious sustainability vision for 2030 which includes Science Based Targets for Greenhouse gas emissions, removing virgin synthetics from its products and packaging, and circular products and business models.  To learn more about GUESS sustainability or to shop the Smart GUESS collection, visit https://www.guess.com.ph/catalog/browse/collections/all-collections/guess-eco. 

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

About GUESS Sustainability 

In 2019, GUESS published its third sustainability report and updated sustainability plan. As part of that plan, the company made commitments to be good water stewards and responsibly source materials. The company is actively pursuing company-wide goals for eco materials sourcing and water saving technology adoption in denim, which is further detailed in its sustainability report, publicly available online.  The GUESS Sustainability program is global, with the first eco collection launched in 2016.

For more information on GUESS Sustainability, visit guess.com/sustainability. 

About TENCEL™ 

TENCEL™ is the textile premium brand under the Lenzing Group covering textile specialty product offerings derived from renewable wood sources, defining a new evolutionary step on sustainability and natural comfort. TENCEL™ branded fibers can offer a range of features including botanic origin, sustainable production, gentleness of skin, long-lasting softness, silky smoothness, enhanced breathability, color retention and biodegradability.  TENCEL™ fibers are found in the collections of many leading designers and renowned retailers.

About the Lenzing Group

The Lenzing Group stands for ecologically responsible production of specialty fibers made from the renewable raw material wood. As an innovation leader, Lenzing is a partner of global textile and nonwoven manufacturers and drives many new technological developments.  

The Lenzing Group’s high-quality fibers form the basis for a variety of textile applications ranging from elegant ladies clothing to versatile denims and high-performance sports clothing. Due to their consistent high quality, their biodegradability and compostability, Lenzing fibers are also highly suitable for hygiene products and agricultural applications. 

The business model of the Lenzing Group goes far beyond that of a traditional fiber producer. Together with its customers and partners, Lenzing develops innovative products along the value chain, creating added value for consumers. The Lenzing Group strives for the efficient utilization and processing of all raw materials and offers solutions to help redirect the textile sector towards a closed-loop economy.

NSD fans rejoice! PBA fan favorite, Ginebra recently unveils new design for its 2021 jersey & cap collection promotion. Ginebra San Miguel Inc. (GSMI) is giving basketball fans a platform to come together and extend help to those who are affected by the pandemic. “Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection Promo” lets basketball fans collect Gin Kings merchandise and give back at the same time.

The jersey and cap collection promo had a virtual media launch recently that was streamed live via Ginebra San Miguel’s Facebook page. The promo is in line with Ginebra San Miguel’s latest campaign “Bagong Tapang” which highlights the new courage and strength that Filipinos possess to overcome the challenges of the COVID-19 pandemic.

The jerseys that were unveiled during the event featured Scottie Thompson (6), Stanley Pringle (11), Japeth Aguilar (25), La Tenorio (5), and Mark Caguioa (47). Starting on May 1 to June 30, 2021, fans can get their hands on the limited-edition merchandise for only P100 for the One Ginebra Nation jersey or P150 for the One Ginebra Nation cap for every six (6) seals or caps of any combination of Ginebra San Miguel, GSM Blue, GSM Blue Flavors, Ginebra San Miguel Premium Gin and Primera Light Brandy.

During the launch, Barangay Ginebra San Miguel fans got to see their favorite players for the first time after winning the 2020 Philippine Cup championship at the historic PBA bubble in December last year. With the restrictions in social gatherings, the traditional championship victory party and fans day had to be set aside.

“Ang Ginebra fans ibang level talaga. May PBA man o wala, nararamdaman namin na nandyan sila at sumusuporta sa amin. At first, we thought we are not going to survive playing without the fans because as a never-say-die team, doon kami humuhugot ng lakas. Sila ‘yung 6th man namin sa game. Napag-usapan ng team na iisipin namin ‘yung ginagawa namin ay para sa fans at para magbigay inspirasyon lalo na sa panahon ngayon,” relates LA Tenorio of the Gin Kings’ PBA bubble experience.

PAYING IT FORWARD

The jersey collection promo had been one of Ginebra San Miguel’s most patronized consumer promotions. For this year, GSMI tapped non-profit organization Gawad Kalinga (GK) as its partner for this project’s noble undertaking.

“To underscore the need for unity during these times, we partnered with Gawad Kalinga and through the promo, we aim to support GK’s Barangay Walang Iwanan program that helps Filipinos who are severely affected by the pandemic. We hope to encourage Gin Kings fans and our consumers to ‘put on’ a Bagong Tapang kind of courage and to wear this kind of Bagong Tapang for others to see and emulate,” says GSMI General manager Noli Macalalag.

For every jersey or cap that they redeem, basketball fans and consumers will be able to donate to GK’s Barangay Walang Iwanan program that supports the farmers in Sariaya, Quezon, and the fishermen in Barangay Bagumbayan, Pililla, Rizal.

“Bagong Tapang sa One Ginebra Nation Jersey and Cap Collection” merchandises are available for redemption at selected Puregold and other redemption outlets nationwide. To confirm the merchandise’s authenticity, an authentication patch can be found on the lower left part of the jersey, while an authentication sticker is attached to the cap.

For more details and updates on the promo, log on to www.ginebra.com.ph, check out the official Facebook page of Ginebra San Miguel www.facebook.com/barangayginebra or call the GSMI customer care hotline at 8632-2564.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. It is also a 15-time Gold Quality Label awardee of the Monde Selection International Quality Institute.

The Andrea Brillantes and Seth Fedelin-starred music video racks up more than 7 million views to date.

Acclaimed singer-songwriter/producer Zack Tabudlo has all the reason to celebrate as ‘Binibini’ takes the No. 1 spot on Spotify and YouTube Trending charts.

The Dan Villegas-helmed video, which stars Andrea Brillantes and Seth Fedelin, has amassed over 7 million views on YouTube, making it one of the most viewed Filipino music videos this year. 

According to the ‘Nangangamba’ hitmaker, the music video was a product of collaboration between him and Dan Villegas’ team, running back and forth with the main concept and eventually coming up with an intriguing premise to spice up the narrative. “The video was reversed in post,” Tabudlo shares in a statement. “It shows how ending something that makes you happy wants you to go back from the very start. I also had to memorize my song backwards 200x the speed to get that smooth slow-mo effect, while singing the song as the rain goes upwards. It also gives you a vague ending that is open to personal interpretation.”

Tabudlo is also grateful to have worked with top actors Andrea Brillantes and Seth Fedelin, who both delivered exemplary performances as a young couple caught in a romantic disarray. “Working with them was pretty cool! I never really worked with big names in the acting industry before, so seeing them shoot the scenes especially the dramatic ones gave me goosebumps. You can really see the difference of real actors that can make a story come to life.”

Over at Spotify, Zack Tabudlo’s ‘Binibini’ remains the biggest song in the country, peaking at No. 1 on the streaming platform’s Top 50 charts a day after the music video was released. 

His other song, ‘Nangangamba,’ which was recently announced as the main soundtrack to the Ideafirst Company’s sci-fi romance drama, LOVE VS. STARS, is also the No. 1 track on both Spotify’s Global Viral 50 chart and Philippines Viral 50 chart. It’s also currently the second-highest streamed domestic track after ‘Binibini’ on the said platform.

Rewriting kundiman with a contemporary pop flair, Zack Tabudlo’s ‘Binibini’ is a song that was written at the peak of a romantic relationship with a former flame. 

Listen to Zack Tabudlo’s “Binibini,” released via Island Records Philippines and MCA Music Inc.

About Zack Tabudlo

Zack Tabudlo is an alt-pop RnB artist from Manila, Philippines. He hit the ground running when he began his music career, becoming a finalist for reality talent show Talentadong Pinoy at the age of 10. He was a contestant for The Voice Kids season 1.

When it comes to music production, Zack has certainly earned his stripes. With the help of Jonathan Ong and Chris Anthony Vinzons of Sonic State Studio, Zack continued to hone his techniques and sensibilities, and has produced for artists such as Sharlene San Pedro and Darren Espanto. He was also mentored by Cleng Saturno, and was given tips and tricks by celebrated composer Vehnee Saturno. 

Among his influences are contemporary pop chart-toppers Charlie Puth, Harry Styles, and Island Records label mate Shawn Mendes. But Zack approaches the genre of pop with his own distinct approach. His artistry can be characterized as a tasteful blend of R&B, soft rock, funk and vocally driven pop.

With a slew of catchy singles under his belt, all leading up to what’s looking to be a promising full-length in the future, the young musician is gaining momentum. His hustle may have been riding below the radar, but one can expect 2021 to be Zack’s year. To date, Zack’s latest single ‘Binibini’ has topped both the Spotify and YouTube trending charts for several days, making it one of the biggest songs of 2021 so far. His other track ‘Nangangamba,’ which was released in 2020, peaked at No.1 on both Spotify Global Viral 50 and Philippines Viral 50.

Follow Zack Tabudlo: https://zacktabudlo.lnk.to/FollowZack

Follow MCA Music: Facebook  |  Instagram  |  Twitter  |  YouTube

Sony Music Entertainment announced today the launch of OFFMUTE – a new pan-regional label focused on championing new and emerging Southeast Asian talent by drawing on the combined experience of Sony Music’s entire Southeast Asian team.

OFFMUTE gives emerging recording artists across all genres an opportunity to develop their own music and follow their creative vision. The new label will support Southeast Asian artists in amplifying their music and building a strong pan-regional audience base through enhanced promotional, marketing and artist development, drawn from Sony Music's global expertise and resources. 

“OFFMUTE is a first-of-its-kind label in this part of the world, embracing the eclectic appeal and rich diversity that Southeast Asia has to offer, empowering artists with the resources and expertise to find success in a diverse region,” said Shridhar Subramaniam, President, Strategy and Market Development, Asia and Middle East, Sony Music Entertainment. “That offering is compelling for a new generation of artists in the region and we’re excited to help these artists fulfil their potential in the years to come.”

Ariel Fung, Executive Vice President, Sony Music Southeast Asia, expresses his enthusiasm on the label’s attempt to solidify its foothold in the global music industry. “I am so excited to see the launch of OFFMUTE which embraces different genres of artists with their unique culture and style, and with the potential of cross-border success.”

NEW OFFMUTE ARTISTS FROM PHILIPPINES, INDONESIA AND MALAYSIA 

OFFMUTE also announced today three new signings for the label: acclaimed Philippine singer-songwriter Clara Benin; Indonesian alt-pop sensation Mezzaluna; and Malaysian recording star liesl-mae. 

An acclaimed singer-songwriter in the Philippines, Clara Benin is renowned for her captivating songs that blend unspoken ruminations with commitment and depth. Amassing more than 25 million streams on combined music platforms Spotify and YouTube, Benin frequently headlines local and international music festivals, and won multiple awards including Wishclusive Contemporary Folk Performance of the Year for her song “I Rose up Slowly”.

Roslyn Pineda, General Manager, Sony Music Philippines, speaks of Benin’s potential to leave a mark with the international audience. “When my team and I discussed the vision for OFFMUTE, we immediately thought Clara Benin embodied what the label was all about,” Pineda reveals. “And it’s great that the other markets think so too.  With a Southeast Asian team supporting her, we’re thrilled that Clara’s moving vocals and introspective songwriting will reach new audiences across the region.”

Another addition to the OFFMUTE family is Mezzaluna, a talented and gifted singer-songwriter based in Indonesia who comes from strong musical lineage and quickly emerged as a standout artist with incredible achievements in her own right. With deep, soulful vocals and an intensely personal storytelling style, the 20-year-old alt-pop sensation marks her journey as a solo star capable of delivering inspiring and powerful songs with a universal reach. She will be releasing her debut single this year, which OFFMUTE will be amplifying across the region.

Malaysia’s liesl-mae completes the record label’s wide-ranging selection of music acts. Making waves in the Malaysian music scene with her soothing, almost-lullaby-like tunes, the recording star will now see her talent showcased across Southeast Asia through OFFMUTE. She plans to release her own music and collaborate with other artists under the new label, as well as harness her newfound platform to advocate for mental health education and awareness. 

Follow OFFMUTE on socials:

Facebook: https://www.facebook.com/offmuteASIA

Twitter: https://twitter.com/offmute

Instagram: https://www.instagram.com/offmute/

TikTok: https://www.tiktok.com/@offmute

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies. Learn more about our artists, creators, and labels here. 

This Spring 2021, GUESS?, Inc. is excited to announce the launch of GUESS Originals x PLEASURES Drew Barrymore capsule. The 19-piece PLEASURES capsule offers a selection of men’s and women’s styles printed with iconic ‘90s GUESS campaign imagery featuring Drew Barrymore. The collection will be available at select GUESS stores: SM Mall of Asia, Glorietta, Trinoma, Robinsons Place Manila, GUESS PH Mobile App: Android: https://bit.ly/38m8kEp and IOS: https://apple.co/3c9d557 and GUESS PH website: www.guess.com.ph beginning on March 19, 2021.

PLEASURES, a Los Angeles based streetwear brand founded by Alex James and Vlad Elkin in 2015, is known for its punk, metal and grunge leanings. Since its launch, PLEASURES has been collaborating with other world- famous fashion brands.

“This is our third collaborative release with GUESS and our largest range to date.” said PLEASURES founders, Alex James and Vlad Elkin. “With each collection, we keep pushing the boundaries while maintaining the heritage of GUESS. Drew is an American Icon.”

TheGUESS Originals x PLEASURES capsule is built around timeless Drew Barrymore GUESS campaign imagery from 1994 by Wayne Maser, featuring unreleased photographs. The 1994 campaign was shot just as Drew was transitioning from a child star into her own as an adult. Around the time of the campaign, her whole look and personality transformed from innocent and youthful to extremely edgy and grown.

“The idea for the Drew Barrymore capsule started 3 years ago on another project with PLEASURES,” said Director of Brand Partnerships at GUESS, Nicolai Marciano. “There has been such an overwhelming number of people who mention her ‘94 campaign when they discuss GUESS’s most memorable work. In comparison to other legacy models we have worked with in the past, the time period of Drew’s career felt like the perfect unexpected moment of nostalgia to introduce to a new generation of GUESS fans.”

The collection features iconic polka dot from the ‘90s archive and re-introducing the sweat suit. GUESS wanted to juxtapose modern silhouettes with vintage Drew Barrymore images. The 19-style capsule features an assortment of styles for men and women in red, white and black colors.

The men’s offering includes hoodies, crewneck and joggers set and t- shirts ranging from 1,898 PHP – 4,498 PHP. The women’s offering includes a selection of baby tees, rib tank tops, an oversized tee, and hoodie. The women’s collection ranges from 1,498 PHP – 3,498 PHP. 

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit guess.com.ph

About PLEASURES

Pleasures is a Los Angeles based streetwear brand founded by Alex James in 2015, and is known for its punk, metal and grunge leanings, as well as its designs that court controversy. Since launch, the brand has been collaborating with other world-famous fashion brands like ROKIT, adidas, JSP, Akila etc. for some exceptional collections. Celebrities such as The Weekend, Kylie Jenner, G-Dragon and Wiz Khalifa were photographed in wearing pieces from the brand.

The PUP Junior Marketing Executives will celebrate their 63rd and first-ever online Marketing Festival entitled, “ODYSSEY: The Seven Nations". It is a 4-day long event happening on March 11-14, 2021.

Marketing Festival is an annual event hosted by PUP JME to celebrate the spirit of Marketing Community. ODYSSEY: The Seven Nations was designed by the organization to allow the students to celebrate and showcase their pride as Marketistas as they engage in friendly competitions throughout the event and to show the essence of teamwork by being part of various Nations. 

It is also done to show that even if there is an ongoing circumstance, Marketing students can still showcase their abilities and communicate with one another effectively, which imparts a very valuable lesson that they can still go on an adventure despite the current situation.

Together, let us experience what each nation has to offer and explore the wonders of The Seven Nations!

TBA Studios, one of the leading film production and distribution company in the Philippines, committed to produce high-caliber films that push and break boundaries is proud to presents its newest offering: DITO AT DOON. 

Janine Gutierrez and JC Santos are bringing the story of a lockdown romance to life in the upcoming film Dito at Doon. Directed by I'm Drunk I Love You director JP Habac, the film is set to screen at the Osaka Asian Film Festival in Japan. 

Brought to you by TBA Studios, in association with Paulo Avelino's WASD Films, "Dito at Doon" starring Janine Gutierrez, JC Santos, Victor Anastacio, Yesh Burce with the special participation of Lotlot De Leon.

As the community quarantine puts the nation on hold, a political science major and a student working part time as a delivery driver butt heads online – but soon find themselves falling for each other. Will their love survive once it’s taken offline?

The trailer also features the Ben&Ben song "Nakikinig Ka Ba Sa Akin," which is the film's theme song.

SYNOPSIS

Political Science graduate Len (Janine Gutierrez), 28, has been working hard for her planned bright future when the pandemic hit.  Early into the lockdown, she takes to social media to voice concerns about how people's reactions to the lockdown. Online, she gets into a heated exchange with a certain Carlo (JC Santos), who judges her without knowing her personally.  To relieve her stress, she invites her friends to an e-numan.  It is through this online session that she meets Caloy, a friend of a friend.  With his seemingly mature charm, Caloy, 31, is able to draw Len's interest instantly.  Sadly, their opposing views on current events lead them to attack each other, despite not knowing each other fully well.  

What will happen next in this lockdown love affair? DITO AT DOON is set to premiere in Philippine cinemas on March 17, and will also be available to stream via KTX.ph. 

Extraordinary times call for extraordinary measures for the art community, and what better way to uplift spirits than to bring art closer to everyone through Ortigas Malls’ award-winning and admission-free Ortigas Art Festival 2021.

Now in its 4th year, the annual Ortigas Art Festival was first launched in 2018 with the vision of making art accessible to everyone. With the success of its first run which featured over 60local artists from well-renowned groups, Ortigas Malls continued to pursue its goal of uplifting the art community and democratizing art by making the Ortigas Art Festival an annual celebration. In 2019, the festival’s roster grew to over 130 artists from all over the Philippines and then grew even bigger with over 200 artists including international artists from Southeast Asia in 2020.

“We at Ortigas Malls have always supported the art community. Through the Ortigas Art Festival, we are able to bring together hundreds of talented local and even international artists and provide them a platform to express their craft and inspire people from all walks of life,” says Architect Renee Bacani, Ortigas Malls Vice President. “The theme of this year’s Ortigas Art Festival aligns with Ortigas Malls’ Enjoy Everyday campaign, which promotes the importance of making every day enjoyable and seizing every opportunity, despite the many challenges that life may bring,” Bacani adds.

The fourth installment of the Ortigas Art Festival has ventured out to film this year from the previous year’s photography, paintings, and sculptures exhibits. Exhibit head Renato Habulan, a multi-awarded Filipino artist, and Ortigas Malls promise a hybrid festival with on-ground and virtual activities to keep all kinds of art lovers engaged.“

Art is an important part of society, it is food to the soul. As long as the community continues to remain dedicated to pursuing the craft and enthusiasts continue to support, the art industry will thrive,” he says.

In these challenging times, Habulan says collaboration and innovation among artists remain foremost priorities. “We are grateful to continue this partnership with Ortigas Malls through the annual Ortigas Art Festival. Through activities like this, we are able to foster a sense of commonality among artists, encourage learning and push the industry together,” adds Habulan.

Ortigas Malls and partnered artists of the Ortigas Art Festival have pulled all the stops to make the month-long festival as memorable and enriching as the previous years. Here are some of the highlights that everyone should look forward to from February 24 - March 31:

1. Agos.studio. As the headline gallery at the Ortigas Art Festival 2021, Agos.studio artists headed by Renato Habulan himself showcased its fluid and borderless art to the world. They continue to spearhead the e-mentoring sessions for aspiring and established artists to boost their spirits and guide them in these unprecedented times. With the Art Relief Mobile Kitchen as their beneficiary, giving back is surely at their core, no matter where the gallery goes.

2. Born in Film. Apart from the usual elements of the Art Festival, everyone can also look out for works by Born in Film. The group is a non-profit organization including Alberto Garcia - the only Filipino photographer included in Time Magazine and National Geographic’s Most Influential Photos of the 20th Century with his Mount Pinatubo picture “Beauty Amidst Disaster.” His works are featured in the festival, along with virtual workshops on Visual Storytelling and Creative Composition, as well as Darkroom Developing on Color, Black and White, and Scanning Your Negatives broadcasted via Zoom and on Photo Nation International.

3. With the Film Development Council of the Philippines’ partnership with Ortigas Malls, the festival’s venture to film won’t go unnoticed with its first-ever Vertical Cinema Contest, which is open to the public.

All these and more are awaiting art enthusiasts and aspiring artists at the 4th Annual Ortigas Art Festival. Head over to Estancia G/F East Wing in Pasig City to witness the likes of Agos.studio, Art Relief Mobile Kitchen, Born in Film, Photo Nation, Richard Buxani, Arnel Borja, La Maison D’ David Art Gallerie, vMeme Contemporary Art Gallery, and many others showcase art safely in the new normal at the Ortigas Art Festival 2021 from February 24 to March 31.

For more information about the event and online activities, check out the Ortigas Art Festival 2021’s Facebook page.

The COVID-19 pandemic totally changed the way Filipinos shop or make purchases. When before it was about taking a trip to the nearest mall or department store, the idea of being struck by an unseen virus drove fear into the hearts of many Filipinos.

Good thing that merchants stepped up and went digital to provide services to customers who can’t go out. By going online, many existing and aspiring small businesses were able to survive and provide for the shopping needs of Filipinos.

But shopping purely online has its own share of problems, like fake items, miscommunication on product specifications, late deliveries and worse, getting a product that’s not what was ordered.

The birth of Go Shopping Philippines

These scenarios struck a chord on Neil La-as, Chief Executive Officer of Go Shopping Philippines, so he decided to establish a shopping platform that will make every Filipino’s shopping experience truly exceptional and satisfying.

“When I came up with the Go Shopping Philippines concept, it was based from my own experiences. We all share the same sentiment of receiving substandard and fake items, late deliveries, customer service that takes forever to bounce back, and being duped, only to receive items we didn’t expect when we shopped on other platforms. All these frustrations gave me the inspiration to help fix the e-commerce landscape. Seeing the immediate need for contactless purchases most especially from the blunder of 2020, I sought to come up with a solution to serve my fellow Filipinos,” La-as said.

Go Shopping Philippines is a truly homegrown Filipino e-commerce platform that serves Filipinos the way they want to be served, and more. 

“I envisioned a fully digital mall, a fully virtual shopping platform where one can experience all the perks of a physical mall that is within reach with a few simple clicks to buy that favorite blouse, or swipe and you are brought to the cinema, scroll and you can reserve at your preferred restaurant and hotel, press and you can reach your doctor for an appointment, all without falling in line. As many as the combinations your hands can make, the possibilities are endless,” La-as added.

La-as explained that Go Shopping Philippines is not just any ordinary e-commerce platform but a completely one-stop-shop for consumers. He said that the merchants are the ones in charge of product development, while Go Shopping Philippines, aside from the selling part, does the marketing, shipment and interaction with clients. 

“The service and interactions within Go Shopping Philippines are done real-time and personal with our virtual sales representatives. Queries are entertained and they will be assisted just like in a regular mall. 

La-as said that just like any physical mall, security and safety is a top concern, and they took every possible step to ensure that transactions inside the Go Shopping Philippines sphere are done and concluded safely and securely. 

He also emphasized that succeeding in the digital world is about having the proper cybersecurity measures in place to protect consumers, the Go-Shoppers, tenants, employees, and the business itself from constant threats. This is the reason why, La-as pointed out, that they partnered and collaborated with one of the best in web development, researched on everything to know about consumer behavior, and in identifying what works with regard to cybersecurity while ensuring excellent user experience.

In Go Shopping Philippines, he adds, the public can forget about the fakes because they scrutinize the brands and the legitimacy of their products. 

Also, La-as said they encourage businesses from the Micro, Small and Medium Enterprises (MSMEs) sector to join them. “The MSMEs are the lifeblood of the Philippine economy in terms of GDP and employment. They are among the hardest hit sectors by the pandemic so we need to help them also for their survival. While we value the presence of large brands, we also welcome MSMEs with open arms. After all, what is an original Filipino e-commerce platform without original local products,” he continued.

With Go Shopping Philippines, they will transcend geographical borders so that every Filipino, wherever they may be, can shop with ease, comfort and safety. “You can shop in Manila, the US, and back to Mindanao without having to leave your home, where you are safe and secure. Imagine those fond malling memories you have had before, only much easier, with no traffic, long lines, for a totally worry-free shopping you can only experience with us.”

The year 1998 saw the birth of PMS Corporation that has capitalized on TRUST, HONESTY, INTEGRITY and QUALITY.

These core values paved the way for the company to become one of today’s most trusted names in the country.

PMS Philippines offers High-Quality Products: Tummy Tuck Detoxifying Coffee, Green Coffee, Collagen Coffee, Mangosteen Coffee, Tongkat Ali Coffee, Super Cee 500mg Vit C Juice Drink, LipoGlow Juice, Beau-C Vitamin C Sodium Ascorbate, Beau-C Vitamin C with Zinc, Milk Tea (Wintermelon, Hokkaido, Okinawa, Thai), and Premium Soap. 

From its humble beginnings, PMS has gone full circle – providing Filipino families not only with high-quality consumer products; but also with business opportunities for a better life.

For 23 years and counting, the company boasts its well-loved brands:

– PMS BEAU-C SODIUM ASCORBATE PLUS VITAMIN C with ZINC

– PMS BEAU-C SODIUM ASCORBATE PLUS VITAMIN C

– PMS SUPER CEE 500mg VITAMIN C JUICE DRINK

– PMS LIPOGLOW JUICE

– PMS MILK TEA: Wintermelon, Hokkaido, Okinawa, Thai

– PMS TUMMY TUCK Detoxifying Coffee

– PMS GREEN COFFEE with BUAH MERAH

– PMS TONGKAT ALI STRONG COFFEE

– PMS MANGOSTEEN COFFEE

– PMS COLLAGEN COFFEE

– PMS GLUTA WHITE HERBAL SOAP

Its number of years in the business speaks for its equity as a company of high repute.

Two decades of unparalleled service and commitment to making every Filipino healthy and wealthy.

Now, PMS has redefined its vision and mission to scale greater heights and conquer more horizons.

Visit https://pmsprime.com/