King of Philippine TV, Coco Martin becomes the face of HONDA, the #1 motorcycle manufacturer in the Philippines


Honda Philippines, the number one motorcycle manufacturer in the Philippines recently unveiled its newest brand ambassador: Coco Martin, the king of Philippine primetime television. The kapamilya actor is set to represent the company’s brand and its ONE DREAM campaign.

The launch was held at the Honda Safety Driving Center in Parañaque attended by the key executives from Honda Philippines Incorporated.

Coco Martin, who first rose to fame from his various roles in independent films, would later achieve mainstream success and set new benchmarks in the Philippine television. HPI believes that they share the same drive with the actor, who works hard to achieve his dreams.


“We’re extremely proud to have Coco Martin as our new brand ambassador. As a global company, we believe in the power of dreams,” said Mr. Jomel Jerezo, General Manager and Department Manager of Motorcycle Business Planning. “From his humble beginnings to being one of the most sought after actors in the country’s entertainment industry, Coco Martin perfectly exemplifies what it means to achieve one’s dream.”

Coco Martin will also undergo a Safety Riding course at Honda Safety Driving Center. For HPI, enlisting the multi-talented actor in this activity is a great opportunity to promote road safety to the Filipinos. Coco Martin will also serve as the channel to impart awareness among Filipinos about Honda’s advanced line-up of product offerings and technology.

“He has become a massive inspiration to Filipinos... With Coco Martin as our new brand ambassador, we hope to further strengthen our drive forcreating smart technology and practicing safe motorcycle riding,” said Mr. Jerezo.



A motorcycle enthusiast himself, Coco Martin said “Natutuwa ako sa pagkakataon na maging part ng Honda Philippines family. Isang karangalan para sa akin na i-represent ang isang brand na hindi lang nagbibigay ng magandang technology, nagtuturo pa ng safety para sa kaligtasan ng bawat mamamayan at nagiging daan para matupad ang kanilang mga mangarap.”



Through their new brand ambassador, the company seeks to bring the joy of mobility to the Filipino people. This is in line with the company’s campaign, ONE DREAM, which imparts how HPI will be there every step of the way for Filipinos to achieve their dreams.

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