Sports Industry Awards Winner for Best Mass Participation - COLOR MANILA to Enter UAE and USA in 2017

COLOR MANILA recently held a press conference at Kerry Sports, Shangri-La at the Fort, to announce its line-up of events for 2017.

First on its line-up of events for 2017 is the upcoming COLOR MANILA RUN -YEAR 5 (#CMR5), which will be held on January 8, 2017, at the Mall of Asia (MOA) Grounds in Pasay City. COLOR MANILA RUN - YEAR 5, is a widely anticipated event for most runners, who can choose between 3k, 5k, 10k and 21k runs.

“We are happy to be on our 5th year for COLOR MANILA RUN. This is our biggest annual event and we usually like starting the year with a big bang. Some of the runners are already familiar faces who have been participating in our events from Day 1. We are always thankful for their support and we look forward to seeing them more in the future”, says Justin Cordero, Vice President for COLOR MANILA.

Apart from COLOR MANILA RUN - YEAR 5, several other events will be held in various provinces across the country.



According to Mr. Jay Em, President of COLOR MANILA, “Our goal has always been to bring that same level of excitement and fun in other parts of the Philippines. In the past, we brought our ‘concept-fun runs’ to these key cities - Davao, Ilocos Sur, Iloilo, Cebu, Pangasinan, Bacolod, La Union and Isabela. For 2017, we are going back to these exciting locations and we are also adding events in Boracay, Bohol, Rizal, Abra and Cagayan de Oro.”

Mr. Em continues, “We have also partnered with the Tourism Promotions Board (TPB), since it is also one way to encourage sports tourism in the country. For some of the participants, the events become a way for them to see the rest of the country; by joining different fun runs in different cities. For example, last October, we had participants who joined us from the Costume Run in Alabang to Clark the next day, then capped it with the Blacklight Run (night run) in Vigan the day after. It was a long weekend after all, and some took the time out to have a vacation run of sorts.”

Apart from its local events, COLOR MANILA has ambitious plans to enter Dubai, United Arab Emirates and the United States. “We were more than inspired by our win at the Asia Sports Industry Awards (SPIA), that as a Philippine sports entity, we can compete internationally. Perhaps on our 5th year, this will be the perfect time to enter the international market. We are indeed ready to bring that Filipino brand of fun and excitement to other parts of the world”, says Mr. Em.

For the remainder of 2016, COLOR MANILA still has CM Black Light Run at Clark, Pampanga on December 3 and the CM Black Light Run to be held in Dagupan on December 10, 2016. Tickets are still available at www.trackoval.net or you may visit www.colormanilarun.com or FB/ColorManilaRun for more information.

ABOUT COLOR MANILA:

COLOR MANILA encourages everyone to run, and to illustrate to non-runners how enjoyable the sport is, we bring out the real fun in the ‘fun’ run, through a color festival. We are the paintbrushes, and You are the Paint. We carry the palette but You make your own Strokes. You become the human canvas, as we literally bring out your most energetic and happiest hue.

You are the Color, the human Canvas. You are the bits and pieces of this kaleidoscope. Because life is not a competition. Rather, it is a race where you run at your own pace, where you throw high-fives to people, where you carry all the colors of your experiences. We make this as the most exciting fun run ever, that you’d want to do it over and over again. We want to give you that unique kaleidoscope experience every time!

Visit www.colormanilarun.com for more information.

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