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The vast outdoor bore witness once again as the metro’s most avid active sport athletes and race warriors went head to head and pushed their physical capabilities in the recently concluded TEVA Trail Challenge held last July 28.
Strategically organized to gather individuals with a passion for adrenaline-pumping adventures, the TEVA Trail Challenge also signified the re-launch of TEVA as the ultimate outdoor footwear brand of choice by athletic greats with its uniquely tasteful designs and use of a distinctively innovative technology called the Tevasphere.
To further elaborate Teva’s footwear technology, the race took place within the lush eco-community of Earthheaven in San Mateo Rizal, a 20-hectare oasis where runners communed with nature as they race across majestic sceneries and breath-taking mountain landscapes – emphasizing what TEVA is truly all about.
Divided into two categories, around 300 runners battled it as soon as the gun fired in the 5k Warrior and 10k Elite race. Challenging obstacles awaited them in each turn of the muddy man-made road and proved to be a grueling test that exhausted their rigors. In the end, all finishers took home TEVA loot bags on top of the honor of completing the first-ever TEVA trail challenge in the country. Raffle prizes were also given away. Meanwhile, the top three male and female race winners in each category were hailed as the ultimate trail champions by TEVA along with a slew of memorable prizes.
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All the fun and excitement certainly did not end along with the race as interactive product booths were set up by TEVA to demonstrate its newest technology. In addition, mini-challenges and random raffle prizes were given away to participants care of the event sponsors. Indeed, the TEVA Trail Challenge proved to be a one-of-a-kind trail running event as it also served as a day that celebrated active fitness.
After all, that is what TEVA is all about as it aims to boost the abilities of its wearer with its innovative technologies that will complement all kinds of outdoor activities.
All over the world, TEVA attracts passionate adventurers with a love for active sports and a penchant for exploring the great unknown. From its beginnings as a sports sandal brand, it has now evolved into a highly-competitive outdoor footwear brand.
The event was sponsored by The Legend Villas, Timbuk2, R.O.X., Res Toe Run, Crystal Clear, Choco Boom, Magic Flakes, Gatorade, Sony, Walkman and Eartheaven. Media Partners: The Philippine Star, Philippine Daily Inquirer, Manila Bulletin, Sports Digest Magazine, Dispatch Magazine, Gala Magazine, and WhenInManila.com
In 1984, a young Grand Canyon river guide revolutionized the footwear industry when he created the world's first sport sandal. This idea soon spawned a brand, and the Teva® adventure was born.
It's been 30 years since we took our first step in the Grand Canyon, and not a moment has gone by that Teva® (that's "teh'-vah," not "tee-vah") hasn't been hard at work developing products that enable and encourage your adventure. Given our heritage, we have an obsession with water, and our passion lies in identifying and enhancing the ways that water affects an adventure. Water presents a paradox. It is the source of a year-round playground, but it simultaneously poses a year-round problem. Anyone who has ever slipped on a patch of ice or had to walk in soaking wet socks can attest to this duality.
Essentially, Teva® has two fundamental responsibilities: to play and to protect. We play in the water, but we also see the need to be protected from it. Our responsibility is to manage this delicate balance, so you can go forth without reservation. Armed with 30 years worth of knowledge and technology, we are dedicated to developing products that strike this balance to deliver the most out of your adventures.
About Primer Group of Companies
Established in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also established a solid ground in the industrial products and services landscape, with companies in digital and silkscreen printing, air-conditioning and creative graphic design and services.
The company is aggressively pursuing new grounds to become the leader in the global distribution and innovation of premium goods and services. Its’ retail authority alone has grown to over 130 premium brands, with over 300 stores in 8 Asian countries. The Primer Group’s 3000+ strong employees in the region and countless recognition presents it as one of the most formidable retail players in Asia today.