ONE DIRECTION’s “BEST SONG EVER” Breaks VEVO Record: 12.3 MILLION Views in 24 Hours
The final count of viewing figures for One Direction’s latest smash hit, “Best Song Ever”, reveals that the Brit superstars have smashed the previous record held by Miley Cyrus for the most viewed video on VEVO in 24 hours with an astonishing 12.3 million views. The new record beats Miley Cyrus’s “We Can’t Stop,” which hit 10.7 million views.
The music video was directed by Ben Winston and shot in Miami. It premiered on VEVO, the world’s leading all premium music video and entertainment platform on Monday. The video displays the boys’ acting skills with Niall as "Harvey, the Studio Exec," Harry as "Marcel, the Marketing Guy," Liam as "Leeroy, the Choreographer," Louis as "Jonny, the Studio Exec," and Zayn as "Veronica, the Sexy Assistant."
One Direction are currently on a worldwide tour in support of their second album TAKE ME HOME. Their upcoming movie THIS IS US will be released nationwide in the UK on August 29th and in the US on August 30th, 2013. The band will make a special appearance on NBC’s the Today Show Summer Concert series on August 23rd in support of the film. One Direction have just announced the first two legs of a worldwide stadium tour for 2014 – including eight sold out dates in the UK and Ireland.
With the two albums to date – UP ALL NIGHT and TAKE ME HOME - One Direction have sold over 30 million records worldwide. They’ve won two BRIT awards, three MTV Video Music awards, three Billboard Music awards and are nominated for six Teen Choice 2013 Awards, including Choice Music Group.