2010 is really a big year for social networking websites in the Philippines. This is a year, where big companies like pharmaceutical brands jump on the bandwagon, where they use social media websites like Facebook & Twitter to further promote their products. Why not? Using social media as an advertising tool is cost effective and easy at the same time. If done right, your brand will go viral before you even noticed it.
I'm a fan of online contest and I'm really happy that there's a lot of local companies, who are already doing their contest online unlike previously, their contest was done through a tedious process of snail mailing your entry, then they will choose the winner via raffle. Of course, you'll see a lot of medicine brands campaign using social media online. These products has a lot of competing brands, so they must be ahead of one another in terms of advertising offline and online.
THE POSITIVE THINGS ABOUT ONLINE PROMOTION:
The number one goal of a company when they do online promotions thru social media is brand awareness. So when someone searched for a certain product online they will get some result, in short their online presence is felt. Now, people are most likely to search first online, before they purchase a certain products like medicines and health supplements. Like i mentioned above, online promotions is the most cost effective technique compared to printing brochures, producing television, print and radio advertisements or managing a call center.
THE NEGATIVE THINGS ABOUT ONLINE PROMOTION:
One major negative thing about online contest and promotion, is these companies allow those who join their contest to "lie" just to enter their contest. Like for a example, a certain health supplement started an online campaign at Facebook. The mechanics is to complete the sentence "Why I love (the name of the product)" and the best one will be picked as the winner and will win some prize. Of course, those contestants would do anything just to bring home the prize even they don't really tried the product. They don't even care if that product is tagged no approved therapeutic claims or not.
There are also some medicine brand-related events that invited some bloggers and the best after-event blog post will win a gadget as a prize. Even thought there are some negative things you noticed about that event, you will set it aside because you want to win the prize. Or if you blogged about the negatived things you saw, your chances of bringing home the prize goes down the drain. These companies can be sneaky eh?!