Philippine Junior Marketing Association Honors Member Schools with 36th General Assembly

If one was to describe the General Assembly 2022, it would be a grand celebration. Not just among the previous member schools, who, once again, were brought together by the Philippine Junior Marketing Association (PJMA), but also a grand celebration to recognize its new member and affiliate schools across the country last December 18, 2022, from 1:00 PM to 5:30 PM via Facebook Live. Celebrating 36 years of marketing excellence with this year’s theme, “The Spark of Wit and Breakthroughs”, the General Assembly focused on imparting business and marketing students with knowledge on how they can prepare to enter the corporate world, succeed in the field they choose, and find their own spark in a dynamic industry.

As the largest student-led marketing organization, PJMA intended to honor the affiliates and collaborate with the members of the federation for the Academic Year 2022 - 2023 through the General Assembly. The annual conference highlighted the mission, vision, and objectives of PJMA and the recognition of all member schools across the nation.

The conference hosted three talks that emphasized establishing the path towards great success as a marketing student. The gathering got off to a marvelous start as keynote speaker and Head of Talent Acquisition of the Primer Group of Companies, Ms. Christie Aura Marie Ilano, highlighted authenticity and uniqueness in her talk, “Beaming the Path to Self-Branding”.

The virtual space filled with energy and excitement continued in full flow with an insightful talk from Mr. Romualdo A. Romualdo, MBA, RME, College Instructor from the University of Santo Tomas on identifying the impact of knowing one’s objectives and strategies to your company through his talk “Crafting Top-notch Marketing Papers and Strategies”. Mr. Javier Crisostomo M. Gamboa, Director for Corporate Planning and Finance of Wildflour Bakery + Cafe Corp further shares how opportunities build our experiences through his talk on the “Right Plug to a Strong Web of Opportunities”.

Apart from its spectacular list of talks, the 36th General Assembly’s virtual Job Fair is remarkably elevated as PJMA partners with MetroCity AI Inc., a recruitment automation platform that employs artificial intelligence and asynchronous interview videos to improve application and screening processes. The virtual Job Fair is opening its doors until January 6, 2023.

Another highlight was the performance of an alternative rock band, Love Me, Marie, folk pop duo, Letrang Norte, and indie rock band, Clubs. The virtual crowd stayed on for the performances of these rising artists, and they certainly didn’t disappoint with voices that captivated hearts.

As a cherry on top, attendees got to enjoy fun games starting from PIC-A-SUCCESS, wherein participants get a chance to recreate their role models in the business industry through a photo; Success in Jumbled, wherein participants guess key business personality names in jumbled letters; and They Can, so I Can, wherein attendees shares their answer to what keep them going through their Instagram stories.

This year, the General Assembly unleashed the inner spark that every business and marketing student has with the help of Ms. Tricia Mae Mercado, the Vice President for Memberships and the Project Head of the conference.

"This year's General Assembly highlighted the junior marketer's journey to wisdom and breakthroughs. Their own spark helps them create such breakthroughs, as well as ignite their aspirations to move forward and be the best versions of themselves. This will be the year of discovering the spark in each of us," she shared.

This splendid national conference would not be possible without the support of its sponsors and partners. The national federation extends its utmost gratitude for their generosity.

About the Philippine Junior Marketing Association: It is recognized as the official youth affiliate of the Philippine Marketing Association (PMA) and the national alliance amongst Local Junior Marketing Association (JMA) organizations from different colleges and universities across the nation, with over 300 member schools and around 50,000 active junior marketers as of today.

Get to know more about the 36th General Assembly, the Job Fair, and the latest updates on events by following PJMA on social media: