VIU Philippines recently held a grand media launch and red carpet screening of VIU originals' upcoming series: K-LOVE held at Greenbelt 3 Cinemas on October 8, 2022. Starring Iza Calzado, Isabelle Daza, Sue Ramirez, Gabby Padilla, and Jake Cuenca, K-Love pays homage to the love Filipinos have for K-drama. It mirrors the story of K-lover friends, whom we like to call the K-squad, and how K-drama inspires them to live vicariously in search of their own happy endings. 

Viu, PCCW’s pan regional OTT video streaming service, is the latest Viu Original title from the Philippines. Mr Vinchi Sy-Quia, Assistant General Manager of Viu Philippines, shared how Viu aims to bring forth top-tier local talent to the global centerstage, “We are thrilled to start the quarter with a story that will undoubtedly touch Viu-ers’ hearts. K-Love, a  Viu Original from the Philippines, is a testament yet again to our pursuit of working  with the best, contributing to the Filipino creative ecosystem by producing endearing  stories with high standards.”

The award-winning team behind K-Love includes director Bobby Yan, a seven-time  Emmy-award winner, and creator Corinna Vistan, who previously worked at Marvel  Studios as a Content Producer for theatrical releases and lent her expertise to record-setting blockbusters such as Avengers: Endgame and Ant-Man and the Wasp. 

During her nine-year tenure at Marvel Studios, she crafted creative content strategies and produced content such as short films, documentaries, music videos,  featurettes, trailers, and interactive experiences for 19 of the 29 Marvel films released between 2010-2019.

Corinna shared that K-Love is the first concept she pitched when she became Head of Content Development for Viu Philippines, “I came home from the US thinking all my friends were going to ask me about my experience working on Avengers  Endgame, but all they could talk about was their fascination with Korean dramas! I realized that similarly, K-Dramas had their own set of hardcore die-hard fans. This  world really interested me so I wrote the concept for K-Love.”

Mirroring these fans, K-Love centers on five friends and their stories: Tish, Jay, Shiela, Val, and Frances. One thing drives all of them despite leading various lives and facing various challenges – their love for K-drama. There is something about that moment when they are engrossed in K-drama land and staring at the screen, that takes them out of the everyday tedium and makes them realize that their life may be just as interesting. They will learn how tightly connected and influenced by the world of K-drama their journeys are as they face the challenges of life, foster friendships,  and experience “kilig” moments.

Aside from the characters, the team’s dynamics behind the scenes make K-Love even more interesting.

Follow the K-squad for those “100% relate!” moments and feeling that only K-drama fans will understand. Don’t miss the premiere of this series streaming on 14 October with brand new episodes every Friday exclusively on Viu and simulcast in 16  markets across Asia, the Middle East, and South Africa.