Right at the start of our consciousness, a beauty pageant always means the holy grail of all pageants—The Miss Universe crown. It is deeply embedded in our culture, a much-anticipated event and a source of inspiration for every aspirational Filipino.

As etc champions every Filipina beauty, it premieres The Journey to the Crown: A Celebration of Beauty, a 10-episode reality-documentary show that brings to fore our passion for beauty pageants. Hosted by 2010 Miss Universe 4th Runner-up Venus Raj and 2011 Miss Universe 3rd Runner-up Shamcey Supsup-Lee, the weekly program will showcase the odyssey that leads to fame and glory.

The Journey to the Crown: A Celebration of Beauty airs on etc every Sunday at 7:30 PM. Don’t miss out and join the conversation at #MsU2016onETC.

For more updates, log on http://www.solarentertainmentcorp.com/channel/whats_new/etc/ and check out etc on www.facebook.com/etctv, on Twitter and Instagram via @etc_channel.

About etc

etc is the Philippines' TV destination for the fun, fierce, and stylish Filipina. Catch us on UHF channel 21, Sky Cable channel 16, Destiny Digital channel 16, Global Destiny channel 28, Cignal channel 9, or Cablelink channel 34. You can also livestream ETC via http://www.blink-now.com/.