ONE DIRECTION's “Up All Night” Philippine Launch

Get ready as the boys of One Direction are set to conquer the music scene with their debut album “Up All Night”. One Direction consists of Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson.

With their debut album, the group was able to record with legendary names including Steve Mac, who has worked with Westlife, JLS and Leona Lewis; Rami Yacoub (Backstreet Boys, Bon Jovi, Britney Spears), and Matt Squire (Good Charlotte, 3OH!3, Panic! At The Disco, HIM). Other producers credited on the album include Toby Gad (Beyonce, Fergie, Alicia Keys, The Veronicas), Red One (Lady Gaga, Sean Kingston, Jennifer Lopez), and Savan Kotecha, the X Factor vocal coach who has worked with the likes of Britney Spears, Usher and Enrique Iglesias. The album was the fastest selling UK debut album of 2011 and includes the No.1 UK Single “What Makes You Beautiful” and the Top 5 single “Gotta Be You”.

Currently playing across the airwaves, their third single “One Thing” has already made huge strides in the country. The video for “One Thing”, which was premiered on MYX last January 15, 2012 immediately made an impact to the viewers as well as fans nationwide as it hit Number 1, a mere three days after the premiere and is still currently Number 1 on MYX’s weekly countdown of the Top 20 videos for the third consecutive week running.

Over the past several weeks, One Direction mania has definitely developed with the “Juan Directioners” (as the fan base have fondly nicknamed themselves) being at the forefront working together with One Direction Philippines (the official fan club here in the Philippines), to make sure that they spread the “One Direction Infection” all over the country. Prior to the release of the Limited Edition of album, the fans have managed to send the regular edition of the album to the number one spot on the Top-Selling Album Charts at Astroplus on its first weekend, calling the attention of the mother of band member Harry on Twitter on February 7, 2012.

The album is also currently active digitally with both online and mobile content already uploaded to the two major providers.


It is the album launch thousands of fans all over the Philippines have been waiting for! On February 11, 2012, British-Irish boy band One Direction’s debut studio album “Up All Night” (Limited Edition) will finally be released in the Philippines with an official album launch event happening at Astroplus The Block!

In cooperation with One Direction Philippines, this will be one event that definitely should not be missed. Games, prizes and more will be in store for those attending this hugely anticipated event with a host of media planning to cover the going –ons including MYX, Candy Magazine, Total Girl magazine and the like.

Available at all your favorite music stores across the country, with the limited edition retailing at P550, which includes an 18-page foldout Poster and the regular edition at P430.

With One Direction mania spreading across the nation, this is definitely one album that you will not want to miss! Grab your copy now!

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.

1 comment:

  1. "calling the attention of the mother of band member Harry on Twitter on February 7, 2012. "
    -What do you mean by that po?