Photography enthusiasts – naughty or nice – will definitely feel a different excitement this Christmas season as Sony ushers in three new cameras set to capture Yuletide moments in professional quality images: the NEX-5N, 65 and 77. Packed with the best digital imaging technology, this trio caters to all levels of serious photography aficionados – from the hobbyist, to the budding professional, to the seasoned experts.

Professional Camera Simplified

Great things come in small packages, and the NEX-5N is a testament of this age-old mantra. Measuring only 23.3mm at its slimmest point and made of tough and light magnesium alloy, the NEX-5N follows the success of and is a step forward from its predecessor, the NEX-5, boasting of superb responsiveness, superior image quality and the creativity of a DSLR camera.
With a release time lag of approximately 0.02 seconds, the NEX-5N is the fastest of any interchangeable lens digital cameras in the world. On top of that, an improved Auto Focus (AF) algorithm which doubled the readout speed from the image sensor and more efficient image processing results in an AF that is significantly faster than the existing NEX-5 model.

The camera is also Sony’s first E-mount interchangeable lens camera that features an intuitive new Photo Creativity Touch interface. Background Defocus, Exposure, Picture Effect and other adjustments can be previewed, applied and combined in an instant all via the LCD touch panel and control dial. The Programme, Aperture/Shutter Priority and all-Manual modes (PASM) allow users full control over exposure. Stereo audio quality is improved, with revised circuitry that lowers wind noise levels, especially when shooting quiet scenes. It also boasts of the Picture Effect function which enables artistic effects to be applied sans the use of PC or post-processing.

A Beginner above the Rest

Second on this formidable digital imaging technology triad is the 65 which is the fastest camera of its kind and brings advanced features to budding photographers. The compact camera is backed by a higher version of Sony’s highly recognized Translucent Mirror Technology with a 15-point AF 3 cross-sensor system and full-time continuous AF, delivering fast shooting up to 10 frames per second. It also boasts of Sony’s improved Exmor APS HD CMOS sensor (24.3 effective megapixel resolution) and newly developed BIONZ image processor ensures every shot has ultra-low noise and excellent image fidelity, making it easy for new photographers to take professional looking shots.

The 65 also makes it easy for new photographers to get the perfect shot owing to the world’s first XGA OLED Tru-Finder™ which provides the best resolution, contrast and responsiveness of any Eye View Finder (EVF) on the market. With an unmatched 2,359k dots (XGA) resolution and 100% field of view, it gives sharp, bright images so what you see in the viewfinder is exactly what you get in the final shot thus giving budding photographers more confidence in composing their shots. For those who prefer framing their shots on a bigger screen, the 65 also features a 2-way adjustable 3” Xtra Fine LCD at 921k dots high resolution and TruBlack technology for unparalled detail and contrast. The adjustability of the screen allows users to get that perfect photo from a variety of angles.

Taking Photography Really Seriously

Any serious photographer will definitely jump in exhilaration if they get an 77 underneath the tree. And why not? The 77 camera is the fastest 12fps burst shooting for interchangeable lens camera with APS-C size sensor not only in its class, but in the world.

The 77 features a better version of Sony’s award-winning Translucent Mirror Technology and boasts of an entirely redeveloped 19-point autofocus system (AF) with 11 cross sensors and full-time continuous AF that delivers blazing speed. Coupled with Sony’s enhanced Exmor APS HD CMOS sensor (24.3 effective megapixel resolution) and newly developed BIONZ image processor, the Translucent Mirror Technology allows users to take sharp, ultra-low noise photos at a blistering 12fps, making the 77 the fastest interchangeable lens camera in the world.

These unparalleled digital imaging features deserve a body that is made to last. The 77 was built to be rugged, with system-wide dust and moisture resistance and a robust magnesium body that can endure long hours spent shooting a range of environments. And, with 150,000-shot shutter release durability, the 77 is guaranteed to provide years of use.

World’s First AVCHD Ver.2.0 (Progressive) Full HD Movie 

Both the 65 and the 77 is packed with enhanced video capabilities. Thanks to the faster speed of the new BIONZ processor, users can now film can now film in both interlace and progressive including cinematic mode - 24p, 60i and 60p (NTSC), or 25p, 50i, and 50p (PAL) – another world’s first for an interchangeable lens camera with APS-C sensor. P/A/S/M modes are all selectable during video recording, giving users as much control as they need, whether they’re making a simple home video or a cinematic masterpiece.

With the NEX-5N, 65 and 77, the Yuletide season will be picture perfect for any photography enthusiasts.