In true Filipino style, the holiday season or any other time of the year is the perfect time to take a lot of pictures and in capturing these special moments, nothing less of premium and high-quality photos are expected.

This Christmas, Sony offers a wide-range of Cyber-shot™ cameras to brighten the yuletide season.

Highlighting the Cyber-shot™ line-up is the new TX55, the world’s slimmest fashion camera, which has the capacity to take DSLR-style still photos, Full HD video and amazing 3D images. An ultimately stylish camera, the TX55 is so slim that it can fit any purse giving picture lovers the pleasure to take pictures this Yuletide season with an unmatchable flair and glamour.

Featuring a 16.2 megapixel Exmor R™ CMOS sensor and new ‘By Pixel Super Resolution’ technology, the Cyber-shot™ TX55 boosts zoom range to 10x without quality loss at the image sensor’s maximum resolution (16.2 million pixels). This easy-to-use model also mark a Cyber-shot™ first with the new Picture Effect mode that broadens artistic possibilities with no editing software needed. Picture Effect broadens artistic options with an exciting range of in-camera image treatments. Non-pro camera lovers don’t need special editing software: just press the shutter button. A choice of seven Picture Effect options includes HDR Painting, Rich-tone Monochrome, Miniature, Toy Camera, Partial Colour, Pop Colour and Soft High-key.

Just 12.2mm slim, the Cyber-shot™ TX55 captures Full HD AVCHD video. It also shoots super-detailed panoramas with 42.9 megapixel resolution, 3D Sweep Panorama and 3D Still Image to enjoy on your 3D TV. The camera’s back panel is dominated by a super-size 8.3cm / 3.3" Xtra Fine OLED wide touchscreen: it is perfect for showing off your photos and movie clips with incredible detail.

Enabling its incredible slimness, the TX55 is the first Cyber-shot™ camera that includes a slot to accept Memory Stick Micro™ (M2) and microSD/SDHC flash memory cards.

The Cyber-shot™ TX55 makes it simple for anyone to achieve DSLR-like picture quality without fuss. Superior Auto mode recognizes a wide range of shooting situations, adjusting exposure and other settings for more professional-looking images with low noise and high dynamic range.

Point and shoot camera enthusiasts won’t have to worry about beautifully capturing all the special moments with their family and friends this season as long as they’re armed with the best in digital imaging, the Sony Cyber-shot™.

Sony Cyber-shot™ will also feature a functionally chic line-up of cameras in the upcoming Fashion Week at the Luxewear fashion show on October 25, 5:30 pm – 6:00 pm at SMX Convention Center’s Function Room 4, complimenting the equally fashionable masterpieces of homegrown designers such as Anthony Ramirez, Yvonne Quisumbing, Melvin Lachica and Julius Tarog among others.