Now more than ever, the call to conserve the environment and its endangered species has never been more strongly amplified and seriously pursued. People and organizations around the world are pooling their efforts and resources to bring these significant endeavors to fruition so that future generations might still enjoy a green and habitable planet. Nokia, the world’s No. 1 mobile phone brand, drives environmental and social responsibility initiatives across all areas of its operations.

Its most recent effort is a partnership with the World Wide Fund for Nature - Philippines (WWF-Philippines), the local office of the world’s largest conservation organization. WWF-Philippines was founded in 1997 to spearhead efforts in the conservation of endangered species and threatened habitats throughout the country. Nokia and WWF-Philippines collaborated to launch the WWF-Philippines app for Nokia phones – aimed at raising public awareness on various efforts towards conservation, environmental education and climate change action in the Philippines.

“Nokia’s partnership with WWF-Philippines signifies the company’s unwavering commitment to this important advocacy. With this educational app, Nokia will help spread the word on environment awareness and species conservation to its growing number of users here and around the world,” said Rhomel Marcojos, senior services marketing manager of Nokia Philippines.

The partnership is likewise a vital effort for WWF-Philippines in its pursuit to reach out to more people. “WWF-Philippines is constantly looking for new ways to help Filipinos understand how crucial it is to conserve the range of species and ecosystems here in our country,“ explained Lory Tan, chief executive officer and vice chairman of the board of trustees of WWF-Philippines. “Apart from maintaining our incomparably rich biodiversity, conservation allows us to work with communities to sustain the productive areas that we depend on for our basic needs.”

“Our partnership with Nokia has made it possible for us to reach millions of mobile phone users across the Philippines, and for those users to help WWF in its work here simply by downloading the app,” he added.

The WWF-Philippines app comes with a fun yet educational game to entertain mobile phone users while helping them learn more about local endangered species. Expect local species like the butanding (whale shark), pawikan (sea turtle), dugong (sea cow), Calamian deer, mouse deer, Philippine crocodile, Philippine eagle, tarsier, true giant clam, and warty pig to engage you in an exciting game that will keep you entertained and enlightened at the same time.

With this partnership as well, Nokia is extending financial assistance to WWF-Philippines. For every download of the WWF-Philippines app, Nokia will be donating P10 to WWF-Philippines to support its local programmes.

Let your Nokia phones be a valuable tool in helping save the environment and protect our local endangered species. The free app is now available for download from the Nokia Ovi Store on the following Nokia handsets: Nokia 5230, Nokia 5233, Nokia 5250, Nokia 5530 XpressMusic, Nokia 5800 XpressMusic, Nokia C5-03, Nokia C6, Nokia C6-01, Nokia C7, Nokia E63, Nokia E7, Nokia E71, Nokia E72, Nokia N8, Nokia N97, Nokia N97 mini, Nokia X6, and Nokia X7.

Download the WWF-Philippines app now by going to www.store.ovi.com and searching for WWF Philippines or go directly to http://store.mobi.com/content/137635 using your mobile phone.

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

About WWF
WWF is the world’s largest and most experienced conservation organization. Its science-based programs place strong emphasis on climate change solutions, food and water scarcity alleviation, endangered species and habitat protection and environmental education. WWF-Philippines has been working as a national organization of the WWF network for the past 15 years. Log on to wwf.org.ph for more details.