LAZADA, the First Philippine E-Commerce Player to Introduce a Digital Giving Platform


Lazada Philippines partners with 11 local and international advocacy organizations to empower customers to make wishlists come true for others!

This Christmas, and in the lead up to Lazada’s 12.12 Grand Year End Sale, Lazada formally introduces the first-ever Digital Giving platform by an eCommerce player in the Philippines. This is part of a wider LazadaForGood program. With this, Filipinos can add heart-to-cart as they shop online and support local communities and causes in need through direct donations on the Lazada platform.


With more than 12 million deals, customers can look forward to shopping this season. But more importantly, they can look forward to offerings that reflect the meaningful relationships that we have built to benefit 11 local and international advocacy partners: Habitat for Humanity, Young Focus, Caritas Manila, MovEd, UNHCR, Hero Foundation Inc., UNICEF, WWF, Tahanan ng Pagmamahal, HOPE, and CCEF. Shoppers can support causes close to their hearts, from alleviating poverty to saving the environment to putting a roof over someone’s head.   

“Christmas is the season for giving, and we want to empower our customers to do just that and empower our advocacy partners in their various causes. Lazada’s 12.12 Grand Year End Sale is not only about making our wishes or our loved ones’ wishes come true, but also to make the wishes of many others in the community come true,” said Ray Alimurung, Lazada Philippines’ Chief Executive Officer. “This is the first Digital Giving platform by an eCommerce company in the Philippines. We are truly honored to partner with great organizations who share the same values, and going forward, hope to sustain this initiative by onboarding more. We believe that everyone can contribute in their own way, big or small, and we would like to do our part by providing our advocacy partners a platform to champion their causes, raise awareness, funds and resources.” 

Empowering our customers and partner organizations with the first-ever eCommerce Digital Giving platform 

This initiative means three main things for our customers and our partner organizations:

Easy onboarding process: We make it easier for all our partners to onboard on the platform and provide them access to Lazada tools and services that will aid in improving their online store.

More awareness and traffic: We have created one collective landing page for our partners that will drive more awareness and traffic to their respective shops. Lazada will also help inform our customers and users on how they can now easily donate to local and international advocacies via Lazada.

Secure Online Payments: We provide peace of mind to customers, who can be assured that they are making secure online payments when making their donations.

“At Lazada, we are a platform that takes meaningful partnerships seriously online and offline. As the leading online lifestyle destination in the country, it is our duty and responsibility to empower and demonstrate real human connection and meaningful shared experiences. This Christmas season, we want our customers to add their heart-to-cart and shop for good.”, said Neil Trinidad, Chief Marketing Officer.

Launching the Digital Giving platform: Lazada’s Lunch of Hope 

To celebrate the spirit of Digital Giving and launch the platform, Lazada held a local event, The Lunch of Hope. The event introduced the 11 advocacy partners, provided information on some of the exclusive donatable items available online and how customers can purchase them to help support individuals and communities in need. The event also quizzed guests on the advocacies’ causes to help them learn more about Lazada’s partner organizations, what they advocate and champion, and how anyone can help make positive social impact in our communities. The Lunch of Hope was hosted by Katz Salao, 99.5 Radio Host and self-love and empowerment advocate. 

Guests also received a surprise when they looked under their chairs and discovered handwritten thank you notecards from the advocacy partners and beneficiaries. The lunch concluded with a surprise delightful performance by the Caritas Manila YSLEP Scholar choir. 

Watch out for Lazada’s 12.12 Grand Year End Sale

Enjoy discounts of up to 90% off on more than 12 million deals from your favorite local and international brands and sellers. At Lazada’s 12.12 Grand Year End Sale, make yours and other people’s wishlists come true by adding your Heart-to-Cart.

This year will bring even bigger Brand Mega Offers from partners such as Xiaomi, Olay, FitFlop, Pampers, Hydro Flask, Wyeth, LEGO, Apple, Jansport, Coocaa, Tefal, and Reebok.

Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm. Most importantly, don’t forget to donate to a good cause! 

To know more about Lazada’s Digital Giving platform, visit http://bit.ly/LazadaDigitalGiving.

To know more about Lazada 12.12, visit Lazada.com.ph, facebook.com/LazadaPhilippines and Instagram.com/lazadaPH. 

About LazadaForGood

LazadaForGood is Lazada's ongoing efforts to drive long term social impact to fulfill our core mission of accelerating progress in Southeast Asia through technology and commerce. We envision progress can be achieved through digital giving; community building; empowering entrepreneurship; promoting gender equality in our workplace and on our platform; and applying innovation to environment sustainability challenges. LazadaForGood aims to achieve these goals together with all our stakeholders as we do our part for a better world.

About Lazada Group 

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.   

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ “Make jokes. No stress. Love. Live life. Proceed. Progress!”

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