Torayvino Relaunches as IVO: Same Quality, Same Technology


Torayvino the #1 faucet-mounted purifier in Japan that sold more than 1 billion units, relaunches as IVO here in the Philippines. The water purifier is a wholly-Japanese technology introduced two years ago in the Philippine market under the original brand name produced by Toray Industries.

The relaunch is more of a marketing strategy for the Philippine market to make the name more relatable and have an easier recall. Hence, it is being re-branded as IVO, short for Innovation and Evolution.


Moduvi Inc., the exclusive distributor of Torayvino in the country, has earned the full trust and confidence of Toray Japan when it was allowed to change the name of Torayvino to IVO for the Philippines.





Moduvi’s General Manager Donna Yan said the company is bringing IVO to North America and other Asian countries. Yan said Moduvi will continue in aggressively promoting IVO filtration systems in condominiums, where space is limited and water delivery can be time-consuming and troublesome. This is apart from its marketing tie-up with O Shopping (TV) and outlets of True Value and All Home.

HOW DOES IT WORK?

The 0.1micron filtration of  IVO ensures 99.99 percent bacteria-free water without unduly sacrificing water flow or pressure. The filter is able to remove disease causing microorganisms in water—such as Amoeba, Salmonella Typhi (Typhoid Fever), Vibrio Cholerae (Cholera), E. Coli—up to the 0.1 micron unit. It also removes residual chlorine, harmful chemicals, bad odor, rust, sand, sediments,and other impurities.


Mr. Jun Villanueva, Managing Director of Moduvi, Inc


Ayano Isa, Assistant Marketing Manager for International Marketing for Toray Industries

IVO Water Purifier fits most faucets, and there is a lever where it can be easily switched to unfiltered water for when you’re only washing the dishes or your hands. The unfiltered water pressure is an ultrafine spray, with 0.4 mm diameter provides soft feeling to your skin, splashes less water and creates the proper water volume for washing dishes, which means IVO is still eco-friendly even when you’re not using the filtered water mode. In fact, the unfiltered spray mode gives you 30% water savings because it has more coverage than water flowing straight from an unfiltered faucet.

The Philippines or Moduvi, Inc., a Philippine based company, has exclusive rights to IVO, with the Japanese parent company Toray, allowing its distribution to other countries.





HOW MUCH?

A filtration unit costs P1,980 with a cartridge that has a capacity of 1,500 liters or about 79 pieces of 5- gallon containers. A typical family of 3 to 5,with an average consumption of 15L per day, can use the filter for three months. Available at outlets of True Value and All Home and soon on O Shopping!


Only three letters separate you from better access to health and life quality. The purest and cleanest water flows easily with IVO. Like them on Facebook: https://www.facebook.com/IVOPhilippines/

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