Fishing, Shipyard & the Road to FISHER MALL


Irma Fishing and Trading, Inc., headed by Roberto "Bobby" del Rosario, was conferred a special award by Petron represented by its President, Lubin Nepumuceno, in recognition of almost four decades of loyal patronage of Petron products.

Bobby del Rosario started his fishing entity in 1976 with one wooden fishing boat using trawl method of fishing. Petron (known then as Petrophil Corp) supplied the fuel and lube oil requirements of Irma Fishing.

In 1981, Irma Fishing upgraded to its first steel vessel intended to explore deep-sea fishing. Having become as one of the leading fishing entities of his time, Del Rosario was elected President of Inter-Island Deep Sea Fishing Association in 1987, where Petrophil Corp was also a founding member.


Petrophil Corporation, that remained to be the sole supplier of fuel and oil lubricant requirements of Irma Fishing, and this time to include the LPG needs to support the other fishing periphery services shipyard, was renamed Petron Corporation.

Irma Fishing acquired its first purse seiner.

1995 marked the modernization of Petron depot in Navotas to support the growing fuel and lube oil demand of the fishing business.

Last year, Del Rosario created Mallers Investment Inc., to formally announce his foray into mall operations, as it commenced the construction of the next upscale shopping destination in Metro Manila, Fisher Mall, located in the former Pantranco Terminal along Quezon Ave., Quezon City.

And looking forward by June of this year, Del Rosario is set to unveil the new fishing industry services and facilities at Navotas Fish Complex.

After almost four decades in the fishing business, the advancement in the ship repair facility, and above all, maintaining a trustworthy and strong partnership with leading suppliers like Petron, the Fisher Mall is another crowning glory from for the founder of Irma Fishing, Mr. Bobby Del Rosario. Withstanding various business challenges, Fisher Mall is another dimension of a stronger and more dynamic partnership with Irma Fishing and Trading, Inc. for a mutually rewarding and productive business relationship.

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