Stay Cool, See Clear: Eye Mo Launches New Cooling Eye Drops
Living in a tropical country means dealing with constant heat and humidity. Understanding Filipinos’ love for cooling products, Eye Mo developed Eye Mo COOL Red Eyes to go beyond standard eye care. It provides effective relief while delivering an instant cooling experience that helps users feel refreshed throughout the day.
To mark the launch, Eye Mo unveils its new campaign: “REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo.” The campaign highlights how the product helps Filipinos stay energized and refreshed, even during long, hot, and demanding days.
“For over eight decades, Eye Mo has been a trusted staple in Filipino households,” said Weitarsa Hendarto, Director of PT Combiphar. “With Eye Mo COOL Red Eyes, we continue to evolve by offering not just relief, but a uniquely refreshing experience tailored to our tropical climate.”
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, added, “Filipinos naturally gravitate toward cooling sensations, especially in our year-round heat. This campaign is about giving consumers that instant boost—helping them keep their eyes clear and stay productive.”
Bringing the campaign to life is rising actor Dustin Yu, who serves as the face of Eye Mo COOL. Through the playful “Iced Eyes Bebeh” activation, consumers are invited to experience the cooling sensation firsthand by taking on a fun ice-dipping challenge.
“With my busy schedule and long hours outdoors, my eyes get irritated easily,” shared Dustin. “I always carry Eye Mo, and now with Eye Mo COOL Red Eyes, I get that refreshing, recharging feeling that helps me reset and stay positive.”
Hendarto also emphasized Combiphar’s commitment to innovation: “For 55 years, Combiphar has been dedicated to improving quality of life through healthcare solutions. Eye Mo COOL Red Eyes represents our continued drive to innovate and meet evolving consumer needs—offering immediate relief while supporting long-term eye health.”
With this launch, Eye Mo strengthens its leadership in eye care by introducing a product that fits modern lifestyles and elevates everyday self-care. Eye Mo COOL Red Eyes is now available in drugstores and pharmacies nationwide.
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