With the burgeoning shift to smartphones from the rise of social media and online mobility, a number of businesses have explored the myriad of opportunities to experience and promote their products via this new platform. Businesses can now approach their customers in a more personal and relevant way. But are Filipinos ready for mobile commerce?
Online lifestyle guide, ClickTheCity is one of the first local companies to roll out their own mobile app. Since its launch in 2009, the ClickTheCity App has over 200,000 downloads. Its monthly traffic is now over 2 million pageviews with 50,000 unique visitors. One of the innovative features of the app is its Mobile Ordering function. Introduced in November of last year, it lets users order food from over 100 merchants straight from their phone and has served 10,000 transactions to date.
Early adapters of Mobile Ordering has been generally pleased with their ordering experience, taking to Twitter and Facebook their latest 'discovery.' There also seems to be a growing shift of ordering preference as evidenced by the growing number of Mobile Ordering users. Not only are they shifing orders to mobile, but there is also an increase in frequency of repeat orders, making the app an indispensable tool for people on-the-go
With its downloads and registered users continue to grow, ClickTheCity sees more potential for its business to expand in mobile commerce in the near future. It sees the positive feedback from its users as a good indicator that Pinoys are open and ready for mobile commerce. And with an innovative business solution like Mobile Ordering, ClickTheCity is also urging other businesses to venture into M-commerce. Not only is it a new sales channel but it also serves as a more direct marketing tool where merchants can introduce new products and services through functional brand presence.