ANNE CURTIS SEALS CHERRY MOBILE WITH A KISS! From box office movies to top rating shows, a platinum music album, a sold-out Araneta concert, to numerous commercials and product endorsements, Anne Curtis proves that she is one of the most bankable and sought-after TV personality today.

If there’s one thing that sets her apart from other celebrities, it’s her unique versatility. The Filipina-Australian beauty has shown that she is not only a gregarious socialite but also a “masa” favorite. She has conquered both traditional and new media, having huge followers in Twitter—a proof of how big she has become.

That is why when Cherry Mobile, the leading local handset brand, introduced its latest line-up of feature phones dubbed as the “Kiss Phones”, Anne was the top-of-mind brand ambassador.


“We are very glad to have Ms. Anne Curtis as part of the Cherry Mobile family. We admire her passion for her craft, and her attitude towards achieving her goals. We look forward to having a long-term partnership with her.” said Cherry Mobile Chief Executive Officer Maynard Ngu.

Anne Curtis couldn’t be more thankful for the support and trust that Cherry Mobile has been showing her. “This year, I am making greater and better choices. With all the blessings coming my way, I always make sure that expectations are met and that I value the trust that is given to me. I am very thrilled to endorse Cherry Mobile. From the start, the company has showed me their genuine support. From co-presenting my first major ANNEbisyosa: No Other Concert in Araneta to having a brand essence segment, “Kiss Phones”, wherein we collaborated together in having my kiss mark on the handsets.” Anne shared.


The newest product line-up, “Kiss Phones” by Cherry Mobile features four different handset models— K1 Candybar, K8 Slider, K9 QWERTY, and K10 Touch. These devices bring together the best capabilities a multimedia phone can have—Dual SIM/Dual standby capabilities, Camera, FM Radio, Multimedia Player, Bluetooth, and MicroSD support up to 8GB. K1, K9 and K10 models also have Mobile TV. What makes the collection special from the current Cherry Mobile portfolio is that they have Anne’s kiss mark, symbolizing her personal touch on the phones.

“We are very honored to have her with us and we are confident that with Anne Curtis in Cherry Mobile, we have the perfect lips to seal a favorable collaboration.” Agnes Conopio, Cherry Mobile’s Brand Alliance Manager, concluded.