GUESS?, Inc. is excited to introduce the GUESS Originals x NIKI ‘Moonchild’ capsule, a 9-piece collection that will launch online at www.guess.com.ph on December 15, 2020 with in-store availability on December 19, 2020.  

GUESS and 88rising have a 3-year joint history of supporting artists while creating merchandise and collections around cultural moments. To celebrate NIKI’s debut album, Moonchild, GUESS Originals in collaboration with NIKI, created a limited capsule that brings the artist’s vision of a fictional realm and character to life. It’s essential to give NIKI’s new album, Moonchild, a listen from start to finish as intended. Every song is its own chapter and the collection leans into the same concept as her body of work.

"To have my own GUESS Originals x NIKI ‘Moonchild’ collection is like a fever dream!” says NIKI. “I used to play dress-up in my mom’s GUESS shoes and handbags as a little girl. I remember regularly perusing the stores with her as a teenager! To see an album that I worked on for two years take on a new life in fashion is a dream come true!"

The GUESS Originals x NIKI ‘Moonchild’ capsule ranges in price from 1,898 php to 5,498 php and includes a women’s tank top that pairs with a matching biker short in a constellation print. The rest of the collection suits both men and women, which includes a selection of short sleeve t-shirts, hoodies, jogger pants and baseball hats in both black and purple hues that mimic the lunar-themed album creative. The garments feature NIKI’s signature Moonchild logo across the back. 

“Niki is a young and energetic artist from the 88rising team that we have been excited to work with over the past three years.” says Director of Brand Partnerships, Nicolai Marciano. “Even before the album was complete, Sean of 88rising and everyone else was very confident in Niki as an artist. The first time Niki had an in-store appearance for us, her presence created pandemonium with fans. Once there was more music, I was able to check it out at the studio and she immediately impressed me with her sound and vision to market the album. To see it come full circle through our partnership is really meaningful for both brands.”

NIKI’s latest album, Moonlight, is a testament to 88rising’s impact on culture. This partnership is important for GUESS and 88rising to reach a new generation of youth fans through this capsule, globally. GUESS strove to highlight NIKI’s aesthetics around the album and allow her fans a tangible fashion moment. This capsule is an integration of GUESS and 88rising’s strong mutual ties in music, art and culture and commemorates NIKI’s incredible body of work.

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.ph

About NIKI

At fifteen she opened for Taylor Swift.  Four years later Complex hailed her as one of 2018’s “Best New Artists.”  Now, at 21, Indonesian vocalist, songwriter, multi-instrumentalist and producer Nicole Zefanya, better known as NIKI, crosses a new creative threshold with her first full-length album, MOONCHILD.  Earning wide critical acclaim since her breakthrough EP, Zephyr, NIKI has cultivated fans around the globe with her expressive voice, personal songwriting and genre-blurring artistry, becoming a vibrant symbol of – and an advocate for – a generation of Asian musical artists.

Claiming her place on the charts, from Spotify (e.g., Top Hits Indonesia, Trending Tracks, Teen Hits) to Apple Music (e.g. Today’s Chill, Best of the Week), NIKI has steadily garnered a passionate global fanbase, reflected in 851+ million streams, over 1.6+ million combined social followers, as well as 405+ thousand YouTube subscribers. With her Indonesian heritage essential to her story, she feels “a social responsibility representing Asian artists, especially as a role model for girls.”  For aspiring Asian and Asian American talents aiming to break cultural norms and overcome music industry under-representation, NIKI proves that the highest dreams are indeed within reach.

About 88rising

88rising is a musical incubator responsible for breaking Rich Brian, Joji, Keith Ape, NIKI, and the Higher Brothers into the US market. Heralded by Forbes as the bridge between East and West, the face of a new generation of Asian youth by CNN, and an authority on how to create Asian and American pop-culture crossovers by The New Yorker, 88rising is truly an authentic crossing of oceans and the architect of a new youth culture - with Sean Miyashiro at its helm. The result is revolutionary: a celebration of progressive, inclusive youth culture, with a distinct Asian panache. There is much to be discovered in the unique, vibrant, cultural landscape of Asia, across music, fashion, art, food, and more - and 88rising is there for all of it.