Megaworld Lifestyle Malls launches its first-ever beer festival in a grand media event held at Publiko Gastro Pub. Brace for an ultimate celebration of all things beer this October! A ceremonial tapping of the beer keg signified the start of the month-long festivity, a unique grand celebration of all things beer that is atypical of the German Oktoberfest.

“Megaworld Lifestyle Malls Beer Festival is a different kind of beer celebration altogether. Since this is our first time to do a festival of this kind, we made sure that this will be big and loud. Big in terms of the number and varieties of beers to be offered, and loud in terms of the kind of entertainment we are giving to our guests,” said Kevin L. Tan, Megaworld First Vice President and Commercial Division Head.

Beer connoisseurs, enthusiasts, partygoers and even those looking to chill off are all invited to discover and taste over 150 craft and imported beers from local brewers and from different parts of the world in a series of fantastic beer-centered events—all happening on select dates from September 27 to October 25 at the Eastwood Central Plaza and at the Venice Piazza at McKinley Hill.

And making the whole Megaworld Lifestyle Malls Beer Festival experience even more mind-blowing are today’s hottest bands, recording artists and stand-up comedians, who will be heating up the party vibe with their music and live performances.

The Eastwood City leg of the beer fest began in a spectacular and star-studded Kickoff party, where no less than today’s most popular bands Urbandub, Pupil and Up Dharma Down, and music icon Rico Blanco, rocking the night out from 6pm up until the wee hours.

Following the Eastwood City Beer Festival Kickoff are various beer-centered events that are sure to leave everyone wanting more beers and more entertainment.

For the whole month of October, Thursdays are officially becoming Thirstdays in Eastwood City, where workaholics and partyphiles have the chance to enjoy various promos from beer merchants, along with live performances from rock bands and artists such as Never the Strangers, Sheila & The Insects, Taken by Cars, She’s Only 16, The Bloomfields, Tricia Garcia and Ebe Dancel.

On October 18 and 19, the Eastwood Central Plaza will be transformed into a huge Beer Tent, where guest can indulge in their favorite beers, while having a hilarious time watching the show of stand-up comedians from Comedy Cartel or head-banging with the electrifying performances from rock groups Kenyo and The Dawn.

Eastwood City Beer Festival culminates in a spectacular Finale on October 25, where everyone can groove to the beat of live party music from Deuce Manila and DJs Funky Avy, Ace Ramos and Ron Poe, along with celebrity host MC Pao.

Those living in the South are also given the chance to experience the beer fest fever with the Venice Piazza Beer Festival, happening on October 11 and 26. The two-legged event will likewise feature different imported beers and live performances from Up Dharma Down, Ringmaster, Pulso and Comedy Cartel.

Aside from these fantastic beer nights, mall-goers in Eastwood City can also explore a slew of beer-themed attractions during the festival’s run. Among the can’t miss sights in the beer fest are the giant wall art made out of beer caps, giant beer barrel and the beer exhibit, where guests can learn more about the different beers being served by merchants at the festival.

For more information on Megaworld Lifestyle Malls Beer Festival, call the Megaworld Lifestyle Malls Concierge at 709-9888, 709-0888, 0917-8380111 or visit www.megaworldlifestylemalls.com.