Trick-or-Treat for UNICEF lands in the Philippines

In celebration of the 20th year of National Children’s Month, UNICEF brings to the Philippines a unique tradition that has saved millions of lives of children each year—through the efforts of children themselves.

Trick-or-Treat for UNICEF Superheroes campaign was launched at The Mega Atrium, SM Megamall. The Philippine launch included a kid’s party with fun games, face painting and superhero cosplay. Children and parents signed up at Trick-or-Treat registration booths for their free kits to help raise money for disadvantaged children in the Philippines and worldwide.

Schools participating in Trick-or-Treat for UNICEF campaign this year are Australian International School, Britesparks International School, Galileo Enrichment and Learning Center, Integrow Activity Learning Center, La Salle Green Hills, Multiple Intelligence International School and Reedley International School.

Children and parents can join Trick or Treat for UNICEF by getting their free TOT4UNICEF kits at the UNICEF booths at the lower ground floor of SM Megamall Building A near Toy Kingdom until October 27 or until supplies last. Schools can register to participate as well. To find out how to register, visit or call 758-1000.

Halloween celebrations in the Philippines have grown bigger every year, with children dressing in costumes and gathering candies from family, friends and neighbors. Trick-or-Treat for UNICEF aims to bring special meaning to this celebration. Children who participate in the campaign will collect money in a special Trick-or-Treat for UNICEF registered box and turn over to UNICEF after Halloween, which will be used for the organization's programmes for children.

“With their energy and enthusiasm, Trick-or-Treaters for this campaign can collect donations that will contribute to better health, nutrition, water and sanitation and protection of other children. It is an example of Kids Helping Kids as it has been practiced since the Trick-or-Treat campaign was started in the United States more than 60 years ago", said Tomoo Hozumi, UNICEF Country Representative.

Lizzy Borromeo aged 9 years and her sister Sophie aged 7 years joined other children in the fun games and activities before signing up for their Trick-or-Treat Kits. “I like it because I can help other children so they can go to school just like us,” shared Lizzy.

At the launch, UNICEF provided registered children with orange Trick-or-Treat collection boxes, IDs and T-shirts so that they can be identified as bona fide donation collectors for UNICEF.

The grand launch hosted by Janeena Chan and Gerard Sison was made possible through the support of The Philippine Star, SM Megamall, SM Cares, UP Cradle Volunteers, P&G, Krispy Kreme, Magnavision,, Mango Comics and PSICOM Publishing.

About Trick-or-Treat for UNICEF

The tradition of Trick-or-Treat for UNICEF began in 1950 in the United States, when Philadelphia schoolchildren first went door-to-door at Halloween collecting money in decorated milk cartons to help children in need around the world.

They raised a grand total of $17, kicking off a campaign that has since brought in millions of dollars each year to help UNICEF provide medicine, better nutrition, safe water, education, emergency relief and other support to children in more than 150 countries.

Millions of children now participate in Halloween-related fundraising campaigns in the United States, Canada and Hong Kong, China, among other places. In these campaigns, children go far beyond trick or treating in scary costumes with the familiar orange UNICEF collection boxes in hand. Children and young people take part in various fun and educational events that help them gain a better understanding of child rights and the challenges facing children around the world – including poverty, killer diseases and armed conflict.

This global campaign, now in the Philippines, has raised more than $167 million around the world and remains an inspiration to the young (and the young at heart) to further the cause of children everywhere.


UNICEF works in over 190 countries and territories to help children survive and thrive, from early childhood through adolescence. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. For more information about UNICEF and its work visit

In the Philippines for over sixty years, UNICEF works through partners to help disadvantaged children and communities to ensure children are healthy, educated and protected from harm. UNICEF is quick to respond in emergencies to ensure affected communities are reached and provided with services from local governments and other service providers.

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.

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