San Miguel Oktoberfest 2025 Kicks Off with a Grand Celebration at Okada Manila
There’s truly no party like a San Miguel Oktoberfest party. The country’s most anticipated beer festival returned in full swing at Okada Manila’s Crystal Pavilion last September 20–21, marking the beginning of another unforgettable season of music, food, and world-class brews.
This year’s kickoff also celebrates a milestone—San Miguel Beer’s 135th year of bringing Filipinos and the world together through great beer.
Over 8,000 revelers joined the two-day spectacle, indulging in San Miguel’s signature beers and new specialty brews, paired with gourmet food pop-ups from Las Flores, Café Fleur by Chef Sau, Flipside Burgers, and Purefoods Deli. Guests also enjoyed free beer samplers curated from San Miguel’s global portfolio, plus fresh flavors like India Pale Ale, Fruity Wheat Ale, Summer Ale, and Specialty Lager.
The opening toast was led by San Miguel Brewery Inc. (SMB) President Carlos M. Berba, San Miguel Pale Pilsen Brand Ambassador Coco Martin, and Okada Manila Vice Chairperson Takako Okada, officially launching a series of Oktoberfest celebrations nationwide.
The night came alive with powerhouse performances from top acts including Rico Blanco, Lola Amour, December Avenue, Arthur Nery, Brownman Revival, The Dawn, Autotelic, The Juans, Over October, and more, alongside DJs Chelsea and Rammy who kept the energy high until closing.
Adding to the excitement, fans got the chance to shoot hoops with the San Miguel Beermen, newly crowned PBA All-Filipino Cup Champions, while billiards icons Efren “Bata” Reyes and Francisco “Django” Bustamante wowed the crowd with exhibition matches.
Beyond the beer and music, guests brought home exclusive San Miguel merchandise, making it not just a party, but a memory-filled fiesta.
The celebration continues as San Miguel Oktoberfest 2025 takes the party to:
Paseo de Santa Rosa, Laguna on October 18, featuring Rocksteddy, Sunkissed Lola, Progeny, The Collars, and Parisukat
- Queensland Manor, Cebu City on October 31, featuring Urbandub, December Avenue, Missing Filemon, Nikolay, and Kuwako
Recognized by the Department of Tourism since 2005 as the largest fiesta in the Philippines, San Miguel Oktoberfest is more than just a beer festival—it’s a celebration of music, culture, and Filipino camaraderie.
For tickets and updates, visit Ticket2Me.net and follow San Miguel Oktoberfest on Facebook at facebook.com/SanMiguelOktoberfest
