The Japanese brand Miniso has been active in the province for three years and has grown significantly over time.

Since launching their first store in SM City Marilao in 2017, the retailer has opened more stores in SM City Baliwag, SM City San Jose Del Monte and SM Center Pulilan. The success of Miniso can be attributed to its response to customer’s fast changing needs, bringing not only a brand but also a way of life to Bulakeño shoppers with its quality, creative, and low-priced products. 

Because Bulacan market has shown great potential for development, Miniso opened its second outlet in SM City Marilao. 

With its partnership with SM Hypermarket, Miniso brings recreational shopping experience as it combines fashion and leisure together.  The 214 square meter store in Hypermarket carries innovative products ranging from Creative Home Necessities, Health & Beauty, Jewelry, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories as well as Food and Drink.

Miniso’s 3 core values: Quality, Idea, and Low Price; paved the way in exceeding customer expectations with creatively well-designed products that are innovative, practical, and budget friendly. Miniso aims to select the finest materials from all over the world for its product creation while focusing on the products’ "basic" and "natural" essence as well as its durability. Products developed for Miniso are always done from the consumer’s point of view.

Moreover, staying true to its environmental commitment, Miniso likewise collaborates with global environmental protection organizations to provide a variety of natural and environmental friendly products that are healthy and safe to the environment. 

At present, MINISO is actively promoting the operation of e-commerce. Not only has it entered Shopee.ph, but it has also created its special home delivery and pick-up service to create a barrier-free shopping environment and provide more convenience and benefits to shoppers during the pandemic.