Share More Love with SM Bears Of Joy


Because teddy bears still remain as an iconic gift for children, SM Malls in Marilao, San Jose Del Monte and Baliwag invites shoppers to play Santa and send love to the less fortunate kids with its SM Bears of Joy campaign.

A joint project SM cares and Toy Kingdom in partnership with SM Supermalls, SM Bears of Joy is an annual charity project that allows mall shoppers to share the joys of Christmas through the simple act of bear giving.

For only P200.00, a customer can buy a pair of toy bears, where one goes to the customer and the other is left for donation. To make the donation more personal and heartwarming, customers can write down their messages together with their name on the card that are attached to the bears.All collected toy bears will be donated to SM’s chosen beneficiaries. These beneficiaries range from orphanages, child community centers or related non-government organization.

The Bears of Joy is available until December 25, 2018 at the toy kingdom designated booths at the ground level of SM City Marilao and SM City Baliwag, and at the upper level of SM City San Jose Del Monte. Share a Merry SM Christmas this year to children in need with SM Bears of Joy!


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