LINE joins hands with FC Barcelona for collaborative digital content
Filipino fans of soccer and FC Barcelona are in for a treat.
LINE, the world’s leading mobile messaging platform with 230 million users worldwide, has officially partnered with world-class soccer club FC Barcelona to develop several FCB branded digital goods in order to further enlarge its overseas user base.
FC Barcelona (Futbol Club Barcelona), established in 1899, is a top soccer club based in Barcelona, Spain. It has clinched the champion spot at the FIFA Club World Cup twice, the UEFA Champions League four times, the La Liga league 22 times, and boasts over 170,000 members worldwide.
With soccer already growing in steady popularity in the Philippines, the collaboration of FC Barcelona with LINE, which is already a popular app among Filipinos as well, will only boost the sport and the team more.
LINE has already launched an Official Account with FC Barcelona, enabling fans to receive flash reports on the latest news and upcoming events. Fans can also download free LINE original stickers featuring the FC Barcelona team by adding the Official Account as a friend.
Additional paid stickers featuring popular players of the club will be introduced in the near future. The characters of the players will also appear in LINE’s family apps, such as LINE GAME and LINE camera. They will also be featured in the original brand room of LINE PLAY, a virtual avatar communication service.
LINE aims to accelerate its penetration into the European and South American markets through this partnership, while further increasing its overseas user numbers in countries such as the Philippines.
LINE, the world's hottest mobile messaging platform, offers free text and voice messaging, voice calling and group chat with up to 100 people, integrated with various interactive elements such as Stickers, Home & Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 230 million users in 230 countries. LINE has also held the coveted No. 1 spot in the 'free apps' category of app stores in 52 countries. For more information visit: http://line.naver.jp/en/.
About LINE PLUS Corporation
LINE PLUS Corporation, the world's leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea. For more information, please visit http://www.nhncorp.com/nhnen/index.nhn .