ADIDAS & DERRICK ROSE Launch New D ROSE 4 Signature Basketball Shoe & Apparel Collection
adidas today unveiled the D Rose 4 signature basketball shoe and apparel collection – the latest in a line of premium and personal signature products designed for Chicago Bulls point guard, Derrick Rose. The D Rose 4 features an exclusive, tailored design inspired by Derrick’s distinct on and off-court personalities and will launch worldwide on October 10, just before Derrick hits the NBA court.
“When I’m out on the court I’m doing everything in my power to win, and off the court I’m a pretty laid back guy who likes to spend time with my family,” said Rose. “It’s cool adidas used this in the design of the shoe, and it performs great on the court and looks really nice off it.”
Divided by a bold line at the ankle, the front and back of the shoe represent the two distinct on and off-court personalities of Derrick. With tough and strong materials and innovative technology, the back heel was designed to highlight Derrick’s game and enhance his explosive and attacking style of play. The front of the shoe, made with premium materials and a sleek, clean design, represents Derrick’s relaxed and understated off-court style.
“On the court Derrick is a competitive and explosive player, but off the court he transforms into a humble person who is deeply dedicated to his family, team and the city of Chicago,” said Lawrence Norman, vice president, adidas Global Basketball. “This is what makes him truly special in this sport and this shoe, unlike any other, showcases these two sides of Derrick.”
In addition to reflecting the two distinct sides of Derrick, the D Rose 4 features updated performance and style characteristics that help to elevate his game and represent his unique style of play.
The shoe uses adidas’ Crazyquick outsole traction system – the company’s latest performance innovation – that gives Derrick maximum control and flexibility for quick moves on the court. adidas’ new SPRINTWEB technology, dynamic GEOFIT ankle support and improved molded SPRINTFRAME enhance the support, comfort and control of the shoe. And, in what has become a trademark on Derrick’s shoes, the three reflective stripes on the back heel remind Derrick’s opponents of his quickness when he drives past and over them on the court.
The D Rose 4 also includes detailed style elements to deliver a clean off-court look. Premium elements include the gloss upper pattern featuring a modern material finish and smooth synthetic leather, a reflective D Rose logo on the ankle collar and an eye-catching hologram material overlaid by perforated synthetic leather to highlight the shoe’s prominent D Rose logo on the tongue.
In addition to the new shoe, the latest from the signature collection uses adidas’ most premium products and includes fleece sweatshirts and pants, tees, shorts, hats and socks to hook up with each colorway of the shoe.
Both the D Rose 4 and apparel collection feature the distinctive D Rose logo with three petals that revolve around the letter "D" and number "1" in the center. Derrick and adidas collaborated in 2012 to design and unveil a logo that represents his unique style of play and his family who helped guide him from Englewood to the NBA.
The D Rose 4 launches at retailers in the Philippines on October 10 for PHP 7995 in three different colorways. Four other editions will launch through the end of the year.
The D Rose signature collection is also available October 10.
About adidas Basketball
adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as Derrick Rose, Dwight Howard, Candace Parker, Tim Duncan, Damian Lillard and Jrue Holiday. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.