With Earth's oceans and continents and the message "Save the Planet: Go Vegetarian" painted on her body, top model Sandra Seifert will pose for a stunning new ad for People for the Ethical Treatment of Animals (PETA) Asia. The ad, which will be shot by top photographer Ken Go, with bodypainting by Don Delubio, makeup by Magic by Anju Dargani, and hair styling by Nina's Touch, will explain how animal agriculture is one of the leading causes of climate change and a major contributor to resource depletion, pollution, and world hunger.
"Meat production has a devastating impact on the environment," says Sandra. "With so many alternatives to meat available, it's easier than ever to enjoy great food while saving animals and the planet. Going vegetarian is the best thing we can do to save the planet this Earth Day!"
Besides causing the daily suffering of billions of animals who are raised to be killed for food, the meat industry ravages the Earth. The United Nations recently stated that a global shift toward a vegan diet is necessary to combat the worst effects of climate change. Livestock gas is the source of more than a third of all global human-attributed methane emissions—as a greenhouse gas, methane is 20 times more powerful than carbon dioxide.
In addition, feeding, transporting, and slaughtering farmed animals and packaging, transporting, and storing their flesh waste enormous amounts of energy.
In the Philippines, nearly 800 million cows, pigs, chickens, and other animals are killed for their flesh every year. They are dehorned and debeaked and have their teeth, tails, and testicles cut off—all without being given any painkillers. They are crammed into crowded, filthy enclosures and denied everything that is natural and important to them. At the slaughterhouse, animals are routinely hung upside down, have their throats cut, are skinned alive, or are scalded to death while they're still conscious.