After a long haul by popular demand, DECATHLON Philippines finally answered the call of its fans and opened its first Northern Store in SM City North Edsa. DECATHLON North Edsa opened a door to a 1400-square-meter store that caters 70 sports under one roof. The store also marks the starting line to DECATHLON’s more modern concept stores.

Equipped with a purpose to make sports accessible for the many, DECATHLON first

opened in the Philippines through their flagship store located in Festival Mall, Alabang, and e-commerce platform, decathlon.ph in 2017. This was followed by stores in Cavite and Pasig in 2018. By 2019, DECATHLON opened its first standalone store in Masinag, Antipolo.

“We want Decathlon to be the favorite sports brand of Filipinos.” says Hans Iff, CEO of Decathlon Philippines. “Thanks to the innovation and unbeatable value of our in-house brands, we can deliver top quality products to guarantee customer satisfaction,” shares Iff. The Brand plays to win the hearts of Filipinos by offering over 5000 high-quality sports products for over 70 sports, and unbeatable customer service offers like lifetime warranties, and competitive return and exchange policies. DECATHLON also caters to more advanced levels of play and innovation in sports.

With a long-term partnership with SM Supermalls, DECATHLON ventured into the areas of North Edsa and Pasay to build and enter the sporting community. “We want to be THE next sports platform.” Shares Elijah CEA, store manager of DECATHLON North Edsa. “One where every and future sports lover would meet and connect with each other and the sports they love.” Cea also shared that customers can look forward to more online and physical sports events in line with the lightened COVID-19 restrictions.

The new store promises seamless digital services. Customers can enjoy next-day delivery and click-and-collect thanks to the integration of the store to DECATHLON’s website. Membership will also be free for everyone. Cea also shared that self-checkout will be available soon. “We want users to spend less time in line to have more time playing sports.” shared Cea.

“We want more people to practice sports to be a better version of themselves.” says

Cea “Filipinos deserve more success stories thanks to sports. Sustainability is a key to accessibility for us. Our customers will have access to Eco-designed sports products, items that are produced with lesser negative environmental impact, and Second Life items which are used sports items that are still in baseline working condition. Together with the whole team, we’ll come up with more sustainable solutions to engage our customers to this mindset.”

DECATHLON North Edsa will be open on weekdays from 11 AM to 9 PM and on weekends from 10 AM to 9 PM. Visit them at L2, North Towers, SM North Edsa.

DECATHLON, one of the world’s leading sporting goods retailers, is headquartered in France and specializes in the creation of sports products and their distribution online and stores at more than 1,700 locations in 61 countries.

In the Philippines, it has four stores located in Alabang, Pasig, Masinag, and North Edsa, and an e-commerce site that caters to nationwide delivery. Decathlon Pasay, which will be located at SM Mall of Asia Entertainment Mall, is scheduled to open on the third week of December 2021.