Precious Hearts Romances launches PRIDE LIT: the first LGBTQ+ “Pop Lit” Imprint in the Philippines


Pride Lit, the first Filipino pop literature imprint focused on championing LGBTQ+ stories, held a press con on June 28, 2019 at The Roxy Events Venue in Quezon City to formally launch the publishing arm, PRIDE LIT, under Precious Hearts Romances Corporation, along with the maiden release of its 4 brand new titles under its imprint.

This is part of Precious Hearts Romances Corporation's advocacy to recognize the impact and massive contribution of our LGBTQ+ brothers and sisters all over the world and give them a platform to share their colorful stories of love, romance, struggle, triumph, and determination.


As the first Filipino pop literature imprint focused on championing LGBTQ+ narratives, Pride Lit stands proud as a great source of entertainment and inspiration to readers of all kinds.

But more than teaching us the value of appreciation and acceptance, the brand has been very consistent in creating a safe space for underrepresented voices to flourish and share their stories, whether it’s about finding love in many forms and shapes or discovering one’s sexual awakening with fleeting moments of kilig.


Pride Lit is taking a huge leap by releasing five unique titles from its roster of seasoned and respected writers and contributors. From Alex Rosas’ gender-swap romance Gay’s Anatomy to Soju’s campy fantasy Ang Asul Na Buntot Ni Aquano, the new releases represent diverse genres that speak of uniquely queer experiences and imaginative premises. Other upcoming titles that will be released this month include John Jack G. Wigley’s ensemble drama Kadenang Bahaghari, Lush Ericson’s instant pleaser Agustin and Ariston’s Version of the Universe, and Angelica Sorreda’s romantic offering Over Time.

“Each book actually talks about different emotions, experiences and were written differently,” Pride Lit Brand Manager Aiko Clarizza Buduan-Salazar points out. “The upcoming new titles will open readers’ minds on the fresh possibilities of storytelling.” 



True to its vision, Pride Lit steps up its game by ensuring LGBTQ+ characters and its allies could be prominent figures in pop culture narratives, and serve as inspiration to the LGBTQ+ community whose vibrant lives are worth telling, and are now everyone’s stories. “We plan to release more books and become a staple in the community,” Salazar said. “Aside from providing feel good stories and erotic stories too, we plan to become more reachable to our target market and community.”

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: blog.ph7@gmail.com. Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.

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