SAP Celebrates Innovation, Highlights Keynotes of SAPPHIRE 2019

SAP announced updates to their technological solutions, as well as collaborative projects with tech-related industries to assist businesses in their journey towards digital innovation during the SAPPHIRE NOW and ASUG (Americas' SAP Users' Group) Annual Conference event held at the Orange County Convention Center, Orlando, Florida from May 7 to 9, 2019.

The three-day event highlighted new offerings of Qualtrics solutions to enhance experience management (XM), updates for SAP HANA® and SAP® Cloud Platform to provide easier data accessibility, collaboration of SAP and Apple to expand its app services to iOS and Mac, and collaborations with Microsoft Azure, Amazon Web Services, Google Cloud and global strategic service partners (GSSPs) to guide users in the cloud through project “Embrace.”

“For Philippine businesses to secure growth and maintain high-quality performance in the digital landscape, they must continuously integrate new solutions into their current systems to ensure that they exceed customer expectations,” said Edler Panlilio, Managing Director, SAP Philippines. “The new data management solutions, product roadmaps, and updates to SAP HANA, as well as other applications that were announced during this year’s SAPPHIRE NOW event, can be utilized by all types of businesses in the Philippines regardless of size, especially that they present next-gen capabilities to support them to achieve their desired outcomes, and make the world run better.”

SAP Paves Path towards Intelligent Enterprises with Experience Management

SAPPHIRE NOW also rolled out ten Qualtrics solutions during the event. These tools aimed to emphasize experience management as a crucial factor for business growth and positive breakthroughs.

With these solutions, organizations can enhance the way they interact with consumers by utilizing the experience data (X-data) and operational data (O-data) and, embedding them into existing CRM, ERP, and HCM systems, as well as to the SAP® C/4HANA suite.

The combination of data and its integration to existing solutions help organizations to gain insights from the values, intention, and emotions of employees, customers, partners, and stakeholders. Business entities can then base strategies around these trends to improve customer and employee relationships, along with the quality of product and brand.

Evolution of SAP HANA® and SAP® Cloud Platform Provides Quick Data Management Service

Meanwhile, SAP also introduced updates for SAP HANA Cloud Services and SAP Cloud Platform to assist organizations in outgrowing the competition and deliver unique customer experience through fluid data processes.

With new SAP HANA® Cloud Services, SAP aims to bring the power and performance of the SAP HANA database to the cloud where it acts as a single gateway to data of any size to address the challenges of distributed data landscapes. The combination of the in-memory technology of SAP HANA with data virtualization results in simplicity for data consumers and flexibility for data management. A data lake storage tier helps businesses to grow their data managed by SAP HANA without limits. On-premise customers of SAP HANA are aimed to gain more benefit from the new cloud services as they can flexibly add capacity as needed.

At the same time, SAP® Cloud Platform is evolving further into a business technology platform, helping customers to easily extend and integrate SAP applications with differentiating capabilities. SAP and partners alike enrich the platform by contributing and scaling their business expertise.

Project “Embrace” Guides Organizations to the Cloud

The last day of the conference witnessed SAP announced project “Embrace,” a collaboration program with Microsoft Azure, Amazon Web Services (AWS) and Google Cloud as well as global strategic service partners (GSSPs).

“Embrace” puts the customer’s move to SAP S/4HANA® in the cloud in the language and context of their primary industry, by recommending the platform, software, services and infrastructure from SAP as well as their preferred hyperscaler and preferred service partner.

The move to SAP S/4HANA in the cloud is planned to come in the form of market-approved journeys, reference architectures and easy access to the underpinning technology services required to help customers achieve the best business outcomes. By collaborating with hyperscalers and GSSPs to deliver this program, SAP aims to provide its customers a single blueprint to support their transition and journey toward an intelligent enterprise.

SAP Expands Native App Portfolio to iOS and Mac

SAP and Apple announced that CORE ML®, Apple’s on-device machine learning technology, will be available for the first time as part of the SAP Cloud Platform SDK for iOS. The next version of the SAP Cloud Platform SDK, available later this month, enables businesses to create custom, intelligent iOS apps powered by SAP Leonardo. Machine learning models will automatically download to iPhone® and iPad® so apps can run offline, and then dynamically update while connected to SAP Cloud Platform.

Through the technological partnership with Apple, SAP has rebuilt its most popular mobile apps for SAP SuccessFactors and SAP Concur solutions, along with SAP Asset Manager, to run natively on iOS. These apps are fully integrated with iPhone and iPad, to maximize security, performance and the latest platform innovations from Apple. SAP today announced it will expand its native iOS experience across its broader applications portfolio, starting with SAP Ariba solutions.

SAP concluded the event with solutions to help companies enter the digital world and become intelligent enterprises. The company continues to provide key business functions for organizations to run better operations and strategies.

Visit the SAP News Center. Follow SAP on Twitter at @sapnews.


SAPPHIRE NOW — brings together world-class customers, senior leaders and SAP experts and partners to demonstrate how the Intelligent Enterprise comes to life. Attendees get an inside look on the flagship products such as the SAP HANA® business data platform, SAP S/4HANA® and SAP C/4HANA suite, recently acquired products from Qualtrics and new partnerships. This year’s event spotlights the groundbreaking impact of innovation with expanded access to customer stories, personalized learning and pragmatic, in-depth guidance for winning in the Experience Economy. Our agenda features 720+ customer speakers, including Tapestry, VINCI Energies, Topcon, Uber Freight, Verizon, NHL, American Airlines, San Francisco 49ers and Daimler AG, among others. Over 22,000 people are expected to attend. Follow the event on Twitter at @SAPPHIRENOW.

About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP® system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

JL Santiago Aquino

A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.

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