adidas Originals Releases A New P.O.D. System
adidas Originals presents the latest iteration for the P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995.
Set against the hot and hazy backdrop of a typical west coast city, the campaign translates the combination of nostalgia and progression that underpins the P.O.D. System into a clear visual context, whilst the dynamic nature of the images place a firm focus on the fluidity and freedom of movement that characterizes the P.O.D-S3.1 silhouette.
Imagery features throughout the headline release of the P.O.D-S3.1 model in a new Black/White colorway. The silhouette includes a knitted textile upper reinforced by structural overlays. on the unique podular construction of the P.O.D-S3.1’s outsole, featuring a Boost™ unit in the heel, a high-rebound EVA forefoot, and the Torsion™-inspired Point of Deflection bridge that unites all three components.
Presenting one of adidas Originals’ most progressive contemporary chapters in a setting underpinned by memory, nostalgia and the natural flow of modern life, the P.O.D. System campaign presents the thought process behind the collection’s entire philosophy in a clear visual mode; using the past to empower the present, and translating the charm of nostalgia into something new – something that will, in its own way, capture minds and endure for years to come.
The P.O.D System released globally on 2 August 2018, and retails for P7000 at select adidas stores and on E-Com at www.adidas.com.ph/podsystem
JL Santiago Aquino
A millennial lifestyle blogger from Caloocan City who adores trying new things. ✨ Email: blog.ph7@gmail.com. Follow @JayL_Aquino on Instagram, Twitter, TikTok & Facebook.
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JL SANTIAGO AQUINO
✨ Born in October 20 & a graduate of BSIE, JL Aquino is a millennial lifestyle blogger from Caloocan who started blogging wayback in 2007. He loves taking photos, trying out new things, eating spicy noodles & drinking milk tea and traveling! He has been to 8 countries & visited 31 out of 81 province in the Philippines. He's on IG, Twitter & Tiktok too, follow him at @JayL_Aquino ✨ 
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