Taste the merriment the New Year brings as SM City Baliwag and the Municipal Government of Bustos celebrate “Minasa Festival” with a lineup of events highlighting the history, culture and people of this humble town.

Traditionally held every second week of January, the “Minasa Festival” is named after the town’s famous milk biscuit. The biscuit termed as minasa because of the literal and actual hand mixing and flattening of the flour mixture or batter. This favorite home-made merienda was exclusively prepared and eaten by rich folks and their guests during the Spanish time.

The festivity features a week-long celebration which showcases contests, costume parade, colorful street dancing, local food fair, tourist spots exhibit and a fashion show.

Discover the rich historical and travel destinations of this small but flourishing town at the “Welcome to Bustos! Exhibit Opening” on January 14, 2 pm at the mall’s event center.

The artistry and beauty of Bustoseños will also be displayed during the “Fashion show of the Youth JAMINASA” happening on January 15, 2 pm.

Golden moments for the senior members takes the centerstage in the “Senior Citizens Showdown” on January 16, 2 pm.

Meanwhile, the “Ako si Katy: Singing Contest” happening on January 17 will showcase the Bustoseños’ vocal prowess taking inspiration from one of the town’s famous personalities, Katy dela Cruz, the Queen of Filipino Jazz.

Other activities celebrate present-day talents with events such as the Bustos Band Showdown on January 18 at the mall’s open grounds and Himno ng Bustos’ performance on January 19 for the Minasa Festival’s Closing Ceremonies at the mall’s event center.

Celebrate “Minasa Festival” at SM City Baliwag!