Fujifilm Philippines together with YKL color, opened its first concept store in the Philippines at the lower ground level of building A, SM Megamall recently, the first to be launched among similar stores Fujifilm Philippines aims to open, alongside its developing business.

The flagship store will carry YKL photo processing products and Fujifilm’s line of digital cameras, the X series and Finepix cameras closer to the consumers. The X series line boasts of stylish designs, that combine aluminum and leather, resulting in sleek, sophisticated, retro-inspired cameras that appeal to the urbane.

 In photo, center (L-R) are Fujifilm Executive Takashi Sasaki, President; Vincent Morales, YKL National Sales Mgr; and Shuhei Wakimoto, Fujifilm Executive who led the ribbon-cutting ceremonies. Photo and tech enthusiasts can now examine and experience Fujifilm’s digital camera line firsthand, throug the concept store’s “Touch and Try” area.