CinemaJam 2013: Music & Movies Let Audience See Life in a 'Brighter Light'
Last November 30, 2013 marked the Philippines’ first-ever outdoor music and movie festival. Situated at the perfect venue within the newly opened Circuit Event Grounds in Makati City, the area was packed with visitors who came for the food, amusement park activities, and, most importantly, the live music and movies.
GraceNote kicked off the all-day affair by playing classic tunes and Paramore favorites followed by Moonstar 88 who got the crowd jumping with their original alternative songs. Itchyworms capped off the afternoon with not only the crowd favorites, but also a few jokes in between. As the latter ended their set at dawn, all lights were turned off in preparation for the films Limitless and Love, Actually. Enjoying the many selections offered by the various concessionaires and food trucks, guests filled their bellies before rocking out to Callalily and headliner, Bamboo. The night ended with an hour long, crowd-pumping set by DJ Ace Ramos.
In addition to the awesome music and movies, guests were able to enjoy other activities such as skateboarding, soccer, American football, basketball, wall climbing, kite flying and bungee jumping, courtesy of Crizal Transitions distributed exclusively by Essilor Philippines.
All guests left “seeing life in a bright light” and with high hopes that Essilor will make CinemaJam an annual event!