Dockers® the brand that has defined khakis since 1986 celebrated the first ever All Khaki Party at the BMW Showroom in Libis Quezon City. The All Khaki Party was a very special Dockers’ night presenting an evolution from the 1980’s version khakis, to the more fashion forward version that Dockers Gents get to wear today.
Dockers® have evolved from the orange instead of the original blue, a much form fitting khaki with the D0(read as D-Zero) and, the birth of Alpha Khakis; all of which are milestones in the recent history of Dockers® Khaki.
Taking a step back was a trip down memory lane, Dockers® have shown its Khaki Heritage – remarkably showcasing how a brand can create and dominate a category as Dockers® have with khaki. It has been seen evolving and taking on more current challenges and it has brought no other than the Man of Action himself, Bear Grylls.
To cap off the Spring/Summer 2012 season, Dockers® have also announced and awarded the winner for the Man of Action Raffle Promo as launched last March in Rockwell.
It takes a special kind of man to take the road less travelled. But it takes a very lucky man to travel the road riding the Dockers® customized BMW116i. The winner of the promo is Atty. Noah Dimaporo, a Dockers® Loyalist.
SNEAK PEEK OF DOCKERS® FALL HOLIDAY 2012 COLLECTION
“Spring/Summer 2012 has been a thrilling ride. And culminating the season with the All Khaki Party was a great addition in Dockers’ rich history. We are looking forward to seeing more Dockers® fans at our stores – The Fall collection is just around the corner. Those who have enjoyed Dockers® Alpha Khaki, we have more colors coming in.” said Bobet Romualdo, Dockers® commercial director for Asia.
A sneak peak of the Fall Holiday 2012 Collection was also presented at the All Khaki Party. Three segments were showcased during the fashion show: The Traveller’s Look featuring solid dark tones of All Dress Pants. The Alpha Khaki in Fall 2012 colors, and the Different Wearing Occasions where you can mix and match.
Present at the event were Dockers® fans, retailers and celebrity personalities like Gelli Victor and Rico Robles. Expect more to come from Dockers® as history continues to be written. View the amazing Dockers® 3D Mapping and Heritage video on Facebook, www.facebook.com/Dockers.
About the Dockers® Brand
The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on Dockers® and its products, please call +632-889-9301 or visit www.Dockers.com.
more photos at http://www.facebook.com/blog.ph