Christmas Launch at SM City Marilao


It was a revelation night of magic, holiday cheers and excitement as SM Supermalls simultaneously launched the happiest season of the year with Yuletide carols, gift-giving, and much- awaited Holiday Centerpiece.

In SM City Marilao, the program kicked off with music from Barasoain Camereta Philippines, Bocaue Student Choir, Rosari Angeli Ensemble and Sons and Daughters of Mary Choir. Captivating the essence of Christmas was a short monologue performed by Juliana Silang Cruz, a solitary young girl, who dreamed of enchanted Christmas. That holiday dream came true when Santa and his elves brought her to Christmas Candy Cane Factory. Story ended with distinguished guests of the event joining together to unveil and light up the Christmas Candy Cane Factory.

SM Marilao’s Christmas Candy Cane factory, located at the mall’s east wing, features Santa’s factory fresh sweet treats; candies, candy canes, lollipops, delectable cakes and ice-creams. A giant couch was placed inside the factory so children could sit and enjoy Santa’s Christmas sweet treats. Complementing Santa’s Candy Cane Factory is nearby Giant Christmas Wreath centerpiece at the cinema’s entrance.

Because SM believes in the philosophy of making Christmas special, gift giving to the underprivileged children signaled the love and bigheartedness that the Yuletide celebration promotes. The fireworks display capped off the event leaving shoppers and audience wanting for more.

The launch also introduced latest remixed version of SM Supermalls’ Christmas jingle, the Christmas ChriSMs Bop, which will liven up the musical excitement of shoppers frequenting the SM malls this season. Sung by Maria Aragon, an international YouTube sensation star, the 11 year old has come a long way ever since she uploaded a video of her breakthrough acoustic rendition of Lady Gaga’s song, Born This Way, back in February of this year. This video has become a viral hit after Lady Gaga herself saw and promoted this video urging her fans to view it, and at present the video already reached more than 43 Million views worldwide. Her recent singing engagements were in Ellen DeGeneres show and Lady Gaga’s Monster Ball Tour leg in Toronto. Aragon was also given the opportunity to perform for dignitaries including Canadian Prime Minister Stephen Harper, and for the Duke and Duchess of Cambridge during their 2011 royal tour of Canada. She was also chosen by Manny Pacquiao to sing the National Anthem on his fight with Manuel Marquez last November 12, 2011.

So this holiday season, spend time with your friends, family and loved ones at SM City Marilao or in any of your favorite SM Supermall, enjoy the Christmas treats and together hear Maria Aragon as the voice of SM Christmas.

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