OJ Hofer and Dennis Lustico Featured at Fashion Watch Quartet 2011

Standing as a creative avenue, Fashion Watch Quartet continues to be the much-awaited series that continues to bring to the forefront fresh new talent through an exciting fashion event. This year, 2011, marks the revival of Fashion Watch Quartet. The much raved about fashion series is back for good, amped up and better than ever!

With a roster of homegrown and international talents, fashion forward Filipino craftsmanship rises to the surface as celebrated designers OJ Hofer and Dennis Lustico debuts their collection on the runway.

OJ Hofer Design for couture is integral. It cannot stand alone. It must work in proportion with the figure and personality of the wearer. The structure and form of the dress must succeed in creating a sense of balance. It is with this design philosophy that OJ Hofer works together with his clients.

After studying Fine Arts in UP Diliman, OJ intended to work for in advertising. But what was supposedly a respite from vacation becomes now 20 years in the fashion industry, his works donned by many. He furthered his studies when he won a scholarship at the Philippine Trade Training Center with teachers from Chambre Syndicale in Paris and the Fashion of Institute in New York, which he credits for many valuable lessons he learned in haute couture.

OJ follows a discipline, he finds a structure that will suit the proportions of the wearer, constructs his own patterns, and cuts initially on muslin. He carefully studies the grain of the final fabric so that it falls the way he wants and expects. Nothing is left to chance or guessing. The route from design to execution is planned and like his design, his process is structured. There are two disciplines that OJ Hofer is known for: tailoring and draping. Both go back to structure, the essence of all his designs.

His designs are mostly devoid of flourish and embellishments which many appreciate for its quiet sophistication. Although many Filipina women may likely go for more drama and flair, many are slowly gravitating to the subdued and elegant designs that OJ offers.

Dennis Lustico is known for the bevy of the crème de la crème who wears his designs too parties, events and gala. His designs cannot be mistaken for bland and boring. Seemingly striving to push the artistic envelope, he creates beautiful works of art that shows panache but still very astutely done for everyday women.

Many have come to admire the edginess in his designs and all fall for the way that he evokes femininity and sophistication that are ingratiated in each of his designs. Better yet, most his designs are practical and easy-to-wear, best for women who are constantly out and about.

Fashion Watch 2011 is a project of the CFDP (Council of Fashion Designers of the Philippines). It will run from April to November, 2011. Each week will feature the collection of two designers in back-to-back format, who will have his/her creations unveiled to all through a fashion show held at the lobby area of the prestigious Shangri-La Makati Hotel.

The series will feature 19 of the country’s most notable designers, each showcasing a brand new collection. Each designer is exclusive to Fashion Watch Quartet; you won’t see their collections on any other fashion show series. Every designer will showcase their Holiday collection early on in the year and a Spring/Summer collection towards the latter part of the year, much like fashion timetables abroad.

Fashion Watch Quartet will also stage special shows as SEVERAL internationally known ASEAN designers will be flown in to display their creations to the Filipino public.

Besides an A-list roster of designers, models, and media partners The Philippine Star, Preview, StyleBible, and StarWorld, Fashion Watch Quartet boasts of industry greats working behind-the-scenes as well, including Patrick Rosas and team as the force behind hair and makeup, Grace Molina as Project Coordinator and Director and Manila’s Prince of Fashion himself, Inno Sotto as Creative Director .

As Fashion Watch Quartet makes its comeback, it continues to raise the bar for how today’s fashion show series should be. Fashion Watch 2011 is presented by Olay, Makati Shangri-la Hotel, Philippine Star, Preview Magazine, Starworld and Stylebible.ph in cooperation with BMW and Metro Pacific Investments.