'Max Factor Xperience' Boutique at SM Malls


Since Maxwell Faktorowicz, a Polish-Jewish cosmetician established Max Factor in 1909, the company has been on the forefront of many beauty innovations.

Today, Max Factor leads the modern woman to an exciting new beauty adventure with its Xperience range of weightless foundation, volumizing mascaras, and sheer lip gloss balms. This line will be launched at the Max Factor Xperience Boutique from February 17 to March 17 at the Beauty Section of SM Department Stores and at Watsons stores nationwide.


Max Factor’s Xperience is a new, revolutionary line of weightless to wear products that have taken the beauty biz by storm. The Xperience Weightless Foundation gives luxurious coverage with a surprisingly light-air feel. Containing natural jojoba, this gives a full coverage, polished make-up look with a surprisingly weightless feel to enhance your natural feature.

The Xperience Sheer Gloss Balm combines the sheer color of a gloss with the soft feel of a balm. Enriched with mango butter and shea butter, this keeps your lips moisturized and contains SPF10 for added protection.

Max Factor’s Xperience Volumising Mascara has a brand new mousse effect formula that doesn’t weight the hair down and allows the lashes to be light and lifted.

Be among the first to enjoy Max Factor’s weightless to wear Xperience products at the Beauty Section of Department Store and at Watsons store in SM City Baliwag.

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