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MINISO Opens at SM Bulacan Malls

Miniso President Michael Hong (third from left) welcomes the first wave of shoppers of Miniso in SM City Marilao. He is joined by Miniso Vice President Mariano Guy (third from right), Federico Santos from the Office of the Mayor (second from right), SM City Marilao Assistant Mall Manager Drev Fiesta (second from left) and TV personalities Sanya Lopez (right) and Rocco Nocino (left).

After the successful opening of its first Bulacan branch in SM City Baliwag, Japanese brand Miniso recently opened its second outlet at SM City Marilao. Miniso in SM City Marilao is the 12th branch in the Philippines. It is located at the 2nd floor near recreational and entertainment zone of the mall.

Gracing the opening are Miniso Vice President Mariano Guy, Federico Santos from the Office of the Mayor, SM City Marilao Assistant Mall Manager Drev Fiesta and Kapuso personalities Sanya Lopez and Rocco Nocino of GMA-7's Encantadia.

The Japanese retailer brings not only a brand but also a way of life to shoppers at the SM malls with its quality, creative, and low-priced products.


With its partnership with the SM Retail Inc., Miniso brings recreational shopping experience as it combines fashion and leisure together. The store carries innovative products ranging from Creative Home Necessities, Health & Beauty, Jewelry, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories as well as Food and Drink.


Established in 2013, Miniso was jointly founded by its Chief Designer Miyake Jyunya and Young Chinese Entrepreneur Ye Guofu in Tokyo, Japan.

Miniso’s 3 core values: Quality, Idea, and Low Price; paved the way in exceeding customer expectations with creatively well-designed products that are innovative, practical, and budget friendly. Miniso aims to select the finest materials from all over the world for its product creation while focusing on the products’ "basic" and "natural" essence as well as its durability. Products developed for Miniso are always done from the consumer’s point of view.

Moreover, staying true to its environmental commitment, Miniso likewise collaborates with global environmental protection organizations to provide a variety of natural and environmental friendly products that are healthy and safe to the environment.


To date, the Japanese retail brand has opened more than 1,600 stores around the world that include Australia, Korea, Singapore, Vietnam, Hongkong, Thailand, Japan, Philippines, China, Mongolia, UAE, Myanmar, Nepal and Laos.


The brand is also found in several SM branches, among them are SM City San Lazaro, SM City East Ortigas, SM City Fairview, SM City Manila, SM City Sucat and SM Southmall.

Miniso has also partnered with SM Advantage to provide the latest reward system for its shoppers. By shopping at any Miniso branches nationwide, customers can earn shopping points for their SM Advantage Card. Points earned at Miniso may be used for purchases in SM retail brands and affiliates nationwide.

Check out this video below:

2 comments:

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