As 2012 opens, Amway Philippines encourages Filipinos all over the country to live healthy by adding color to their diet. The group behind the renowned Nutrilite vitamin, mineral and dietary supplements and the prestigious Artistry lifestyle brand ushers in the new year with a huge day-long event where fun comes with fitness and choice joins camaraderie and a commitment to becoming fit and fresh: Living In Full Color, happening at the Market! Market! Activity Center in Bonifacio Global City, Taguig on Saturday, January 7, 2012.

Early birds that arrived by 10:00 in the morning were treated to having their car stickered by Amway at the Market! Market! parking lot. The Market! Market! Activity Center soon burst into life at exactly 11:00 in the morning with the simultaneous opening of the Living In Full Color program and booths. The booths scattered within the Activity Center housed various activities and were colored according to Nutrilite’s ongoing ColorUrLife campaign.


The Red Booth allowed those aspiring to be health conscious to learn more about their body mass indexes (BMIs), blood pressure and cholesterol levels as well as including at least five servings of fruits and vegetables in their daily healthy eating options. Those looking for fun trooped over to the Yellow Booth to play Wii Fitness Games and the arcade games Punchmaster and Dance Revolution. The Purple Trim Down Showdown Booth served as the registration hub for the Nutrilite Weight Loss Challenge. Participants enjoyed the Green Keepsakes Booth that offered free photo printouts the whole day. The White Playhouse functioned as the stage area where everyone was treated to exciting games and a chance to go out on a special date with celebrity swimmer and new Nutrilite Brand Ambassador Enchong Dee.


There were also product samples up for grabs as well as fun raffles and activities to join. The program included a high-energy Zumba dance workout, a Twister game that incorporated the colored food lifestyle, and a Veggie-Fruit Sumo game where food came to colorful life, proving that playing with your food can be good too. Singer Kyla wowed the crowd with her impressive R&B stylings and her bright attitude towards health and fitness. Those who had just signed up to become Amway’s Independent Business Owners (IBO) had the chance to take part in the three-month Nutrilite Double X Challenge, where an iPad 2, an iPod touch and an iPod Nano are all up for grabs.


But there were definitely a few highlights in this year’s expo event program. One of them was the launch of the Nutrilite Trim Down Showdown! Weight Loss Challenge. Sign-ups, “before” pictures and weigh-ins were done at the nearby Purple Booth. It was exciting to see the resolution of the participants, who all vowed to return to Amway in better shape and health in the next three months that the Challenge would run.


The other highlight of the day was the presentation of Nutrilite’s newest brand ambassador — champion swimmer, Kapamilya Network star and multi-awarded actor Enchong Dee. The Green Booth allowed fans of the former Philippine National Swim Team athlete to have a free photograph with him through a photobooth. Event participants also had the chance to win a dinner date the same night with Enchong, but first they had to answer a set of interesting and amusing questions like “If you were a fruit, which fruit would you be and why?”


The day closed with a special raffle and confetti blast, but the quest towards a healthier and more colorful lifestyle has just begun. Through Nutrilite, Amway Philippines continues to advocate Living In Full Color all year round.


To know more about Nutrilite’s newest brand ambassador Enchong Dee and how you can get your daily dose of at least five servings of fruits and vegetables, visit www.colorurlife.com.ph or like us on facebook at www.facebook.com/NutriliteCOLORurLIFE. To find out more about Amway products and business opportunities, please call Amway Philippines at (02) 814 8181.