AXA Philippines Welcomes Interbrand Ranking of AXA as World’s Number One

AXA maintains its status as the top insurance brand in the world for the third consecutive year. This after global consultancy firm Interbrand released its 2011 rankings for the best global brands. For 2011, AXA is ranked number one global insurance brand; 53rd best brand in the world across all categories; and fourth best French brand across all industries.

“We are very happy about our Interbrand ranking. It affirms to us that we’re doing the right things for our customers throughout the world. We bring the same world-class quality of protection products and services here in the Philippines for our clients, their loved ones, and their financial security,” said AXA Philippines President & CEO, Rien Hermans.

Interbrand is one of the largest brand consultancies in the world, specializing in brand analytics, brand strategy, brand valuation and other services. It ranked AXA number one in the world for the following reasons:

1) AXA’s ability to “redefine its industry by focusing on customer insights”; 2) AXA’s consistent performance in being “available, attentive and reliable” towards its clients; and its success in offering clients “tangible proofs” of how it fulfills its promises; and 3) The strong commitment to the AXA brand by the company’s members at the senior and employee levels.

A leading brand

AXA Philippines is one of the largest life insurers in the Philippines and one of the fastest growing companies, registering higher than industry growth since its inception in 1999.

As of December 31, 2010, the Philippine Insurance Commission ranked AXA Philippines in third place overall, with P8.36 billion in total premium income. In terms of first-year premiums, AXA Philippines leads with P6.64 billion in income, making it the preferred provider of unit-linked (also called “investment-linked” or “variable”) life insurance, with more than 30 percent market share. AXA Philippines specializes in providing insurance, investment-linked products and other solutions that are customized to each policyholder’s needs.

AXA Philippines’ investments are managed by the Metropolitan Bank and Trust Company (Metrobank), the premier universal bank and among the foremost financial institutions in the Philippines. This partnership makes AXA Philippines most effective in helping clients plan their life goals for income protection, education, retirement, critical illness protection, and estate planning.

“All of us at AXA Philippines see the Interbrand ranking as a measure of our responsibility to our clients; it is also a measure of their trust in us. This responsibility and trust are very precious. We are even more inspired to listen to our clients, learn about their needs and provide customized solutions for them. We are committed to continuously earning their trust and giving customers what they need,” said Hermans.

AXA is one of the world’s leaders in financial protection and wealth management. Originating from France, it serves a global clientele of 95 million customers in 61 countries, with 4.3 billion Euros in adjusted earnings as of 2010. For more information, please log on to For more information on its products and services, call +632.5815.292 / +632.3231.292 or email