"love.Christmas:" Sony Philippines Spreads the Love this Holiday Season with Christmas Campaign
Spread the love! It’s more than just a piece of clothing, or a box of jewelry, or a well thought of message fancily scribbled on a card. During Christmas, everything you give, to others or to yourself, is a gesture of love.
Love is exactly the inspiration behind Sony Philippines’ Christmas program, dubbed as love.Christmas. This campaign acknowledges this simple, but timeless and strong human emotion, which is especially pronounced during the giving season that is Christmas.
Even without the cheerful elves and the flying reindeers, Sony’s recent event at the Harbor Tent of Sofitel Philippine Plaza was nothing less than magical. Complete with glittering decorations and colorful presentations, Sony’s Yuletide kick-off was truly an affair to remember.
“This Holiday season, Sony wants Filipinos to be able to share their love in style not only with products that are technologically advanced and chic, but can actually enhance how people live, which for us is the essence of love,” says Sony Philippines Managing Director, Takao Kuroda.
The launch of love.Christmas highlighted new products displayed in the Sony Christmas Village. These include the BRAVIA 65HX925, the largest Internet TV to date at 65 inches; PS3’s NBA 2K12, the game that brings back the basketball legends; the Sony VAIO EK25, a powerful 14-inch mobile PC now more affordable at P29,999; Cyber-shot’s newest DSC-TX55, the world’s slimmest fashion camera and the much awaited NEX 5n and Alpha SLTA77, the pinnacle of Sony’s professional digital imaging technology as attested by filmmaker Paul Soriano. Consumers should definitely look out for and indulge into these technological marvels.
The celebration rose notches higher with entertainment acts such as pantomimes and a number by Sony Music’s Opera Belles who sang timeless Christmas songs.
Treat or Treat
Just when you thought these new products are great enough, Sony gives you one more reason to celebrate this Christmas season. Everyone is in for a surprise as Sony pushes you to further spread the love in their 3Day Consumer Treat.
love.Entertainment as the Like Performing Finalists & Sony Music Artists serenade you with their latest hits. Get a chance to take home a Sony gadget by simply enjoying the interactive displays and joining the fun games.
love.Best deals and take advantage of the up to 70% discount offerings, exclusive bundles, pick-a-prize items plus exciting daily & grand raffles which will definitely drum up the thrill this Holiday season.
“Sony Philippines has definitely been a brand that Filipinos has come and continue to love over the years. This Christmas, we want to return that love by enabling them to give love in Sony style,” ends Kuroda.