Feiyue’s goal to strengthen its foothold in Asia started with the set up of its Asia office in Singapore in August 2010. Since then, Feiyue has been seen shaking the sneaker scene in Asia. In line with widening its distributions in Asia, Feiyue is proud to be stocking its latest collection in the Philippine market, looking to benefit from the growing demand of high-design sneakers in the country. It makes its first march into Shoe Salon, Philippine's answer to the sneaker hub.
European shoe label Feiyue (pronounced "Feî-ué" literally means “Flying Forward” in Chinese), made waves in 2006 when it was later acquired by a French team of sneaker enthusiasts who then sent it through a series of improvements in both quality and design. Without losing any of its authentic vintage charm, these changes transformed Feiyue into the innovative & trendy brand it is today – and more than ever, Feiyue is ready to conquer new markets. Feiyue sneakers have jumped beyond the French trendsetters and are now being sold in more than 20 countries & centering on Asia and the Philippines’ hip and fashion-forward youth. Feiyue aims to create an accessible, fashionable product; one that develops inspired partnerships that are in tune with its creative DNA and core values.
"Shapes" is Feiyue’s new communication campaign for 2011. "Shapes” translates to silhouettes, silhouettes floating around a dream-like universe crafted by a very talented duo.
A NEW DREAM-LIKE WORLD
From visiting the world biggest cities to observing different urban tribes, Feiyue expresses its loves for travelling through its campaigns. A passion Feiyue wants to share with its customers by making them discover new horizons. “Shapes” is the third chapter of a journey that began with the previous campaigns “Circles” and “Neon & Birds”. Combining the surreal creations of Le Creation Sweatshop and the keen eyes of photographer Estelle Rancurel, Feiyue transports us to a completely imaginary universe with “Shapes”.