Nokia, the world’s number one mobile phone brand, is the Top Brand in the Philippines. This was revealed in a recent survey on consumer preferences conducted by Nielsen, the leading global information and measurement company. In the survey, Nokia bested other top brands such as Nescafe, Lucky Me and Jollibee, among others.
According to the survey, Nokia is the dominant market leader in the country, besting other top brands that are mostly categorized as Fast Moving Consumer Goods (FMCG). Other brands included in the list are generally local and established brands which are leaders in their respective product categories.
“To be recognized as the most sought-out mobile brand and the top brand among other FMCG giants, is truly an honor. This achievement inspires us to continuously come up with more innovations so people can stay connected with the things that matter most to them“, Aveline Siy, Head of Marketing, Nokia Philippines.
Nokia is well-known for its wide range of handset models from basic mobile phones to sophisticated smartphones. With the commitment of connecting people, the company is constantly designing products that cater to different users’ needs: entertainment, social networking, business, and more.
The exclusive Top 10 brands report was compiled by Nielsen to offer insights into the country’s consumer base, as part of a monthly focus on individual markets across the region.
One thousand respondents in randomly selected urban areas nationwide were asked through a face-to-face interview which one (1) brand of a specific product category they consider as their favorite brand. The ranking was then determined through the number of respondents who chose the brand.
The other brand giants that made it in Nielsen’s Top 10 brands list were Nescafe, Lucky Me, Energizer, Jollibee, Selecta, C2, Gatorade, Cobra, and SM Malls.
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.3 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.