THANKS DAD FOR BEING THE MAN: Dockers Tribute to all Fathers Who Take Up The Role

William Shakespeare once wrote, “It is a wise father that knows his own child” in his book the ‘Merchant of Venice’. And it is a statement that can prove most challenging to fathers today.

We live in a more face-paced mode. When our children can be somewhat detached and getting to know one’s own can be an effort. Coupled with the demand to ‘earn a living’, simply finding time with them can be challenging.

But it is inherent among fathers, that even in the most difficult of situations, they will find ways and will ‘know’ their own child. They find ways to relate to them, find some common ground, and sometimes, even play the role of the antagonist just to make sure they stay the course. And in dire moments, they are certainly there to run to, seek support and understanding. 

This makes celebrating Father’s Day all more significant and worth making an effort to find the best gift for him during his day. And Dockers have a selection that surely fits the ‘man of the house’.

A good pair of khakis is always a good choice. And to start if off, the new khaki dubbed as the All The Time Khaki comes in different colors –New British Khaki, Cottonwood, Dockers Navy, Castlerock and Dark Pebble in straight and slim fit. The All The Time Khaki will also come with a free belt that will match each shade. And it is not something that will break the bank with a pair going for only P2, 699.50.

And if you feel a shirt or polo is more appropriate, check out Dockers polo pique with striped patterns or bold solid colors. Or consider oxford shirts in classic shade of blue, red and white, going for P1, 599 and P2, 699 respectively.

Aside from this, as a tribute to all dads, Dockers will be taking P500 off on every 2nd pair of khakis purchased from June 17 to 19, 2011. So, how about letting dad know how much you ‘know’ them? Get them that pair of khaki pants that makes a clear statement that ‘he is the man’.

Visit Dockers at Alabang Town Center, Glorietta 3, Festival Mall, Robinsons Place Manila, Rockwell Power Plant, Trinoma, Ayala Cebu and all other Dockers stores nationwide.

About Dockers®

The Dockers® Brand has embodied the spirit of khaki for more than 25 years. Since their introduction in 1986, Dockers® has been perfecting khakis—and the essential goods to go with them—for men and women all over the world. No compromises in quality. Just versatile, essential style. Day to night. Monday to Sunday. Wearing the pants has never looked so good. For information on Dockers® and its products, please call +632-889-9301 or visit

“Wear the Pants” Campaign

“Wear the Pants” – the new brand platform celebrating the emergence of khaki as a masculine, everyday way for men to distinguish themselves. The intent of the campaign is to put forth a new definition of masculinity, one that embraces strength and sensitivity, ultimately encouraging men to again “Wear the Pants™.”