For the last 13 years the Philippine Coffee industry has been holding a coffee-themed celebration at the Ayala Center to spread awareness about Philippine Coffee. Starting as the “Black and White Festival” in 1997 when President Fidel V. Ramos declared October as Coffee Month, the Philippine Coffee Board continued its annual celebration with COFFEE BREAK in 2003 until 2008 and in 2009 it has been renamed COFFEE ORIGINS. This year it will be held October 7-20 at Greenbelt 5 at the Ayala Center.

COFFEE ORIGINS 2010 will again showcase coffees from various farms in the country from as far North as Benguet to down South in Sulu. Coffee roasters and merchants will give away free samples of coffee so the public can appreciate the goodness of our local brew. The Greenbelt 5 Gallery will be the center of Coffee-themed activities this October.

New formats of coffee like coffee pods and coffee capsules and machines dedicated to these new coffee formats will also be displayed.

Besides the coffee sampling at Ayala Center’s premiere mall for two whole weeks, there are farm tours and farming seminars scheduled. The Coffee Farm Tour starts at Cavite State University, Benificio Amadeo Coffee Mill of Nicky Matti and at Gourmet’s coffee roasting facility.

The Coffee Farming seminars will be held in a coffee pilot farm of Cavite State University where actual field demonstrations can be experienced by attendees.

Also, a first of its kind COFFEE WEBINAR on October 9 at 9 am will be held online by Chit Juan, PCB Co-Chair and Manny Torrejon, PCB resident coffee cupper and roaster, and Dr Andy Mojica, Head of the National Research Center on Coffee and author of the book BARAKO:The Big Bean.

The 3rd Philippine Coffee Summit, a gathering of various stakeholders in the Philippine Coffee Industry, attended by experts and aficionados, will be held on October 18 at the AIM Conference Center.

For further inquiries email coffeeorigins@gmail.com or call 8131028 to reserve seats for the tours and farming seminars. You can also text 09088831218 for reservations and more information. Follow us on twitter/philcoffeeboard and facebook:philcoffeeboard.